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Product Marketing Director

2 months ago

Old Toronto, Ontario, Canada Achievers Full time
About Achievers

We empower employees to recognize each other in real-time, aligning them to our company values and goals. With 4 million global users across 170 countries, our Employee Experience Platform enables employees to thrive. Visit our website to learn more and explore our platform in action.

Our Commitment to You

We value individuality and diversity, creating an inclusive workplace where you belong. Our team is passionate about pioneering research and cutting-edge technology. As a Director/Sr Director of Product Marketing, you'll craft and execute comprehensive product marketing strategies, including pricing, to drive our employee recognition software's success.

Responsibilities:
  • Product Positioning and Messaging: Develop and refine product positioning and messaging that clearly communicates our employee recognition solutions' unique value propositions.
  • Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and feature releases, collaborating with cross-functional teams for successful product launches and market penetration.
  • Pricing Strategy: Develop and implement pricing strategies that maximize revenue and profitability while remaining competitive in the market, conducting market research to inform pricing decisions.
  • Market Intelligence: Conduct ongoing market research to stay informed about industry trends, competitive landscape, and customer needs, translating market insights into actionable strategies.
  • Content Development: Oversee the creation of high-quality marketing collateral, including product datasheets, case studies, and presentations, collaborating with content marketing teams to ensure product-related content aligns with overall marketing goals.
  • Demand Generation: Work closely with demand generation teams to develop and execute effective marketing campaigns that generate leads and drive pipeline growth, analyzing campaign performance and optimizing strategies.
  • Sales Enablement: Provide enablement/sales teams with necessary tools, training, and resources to effectively sell our products, including pricing guidelines, developing sales collateral and training programs to support the sales process.
  • Cross-Functional Collaboration: Collaborate with product management, sales, marketing, and customer success teams to ensure alignment across all functions, fostering strong relationships with key stakeholders to drive successful product launches and ongoing marketing initiatives.
Qualifications:
  • 10+ years of experience in product marketing, with a focus on B2B SaaS solutions.
  • Proven track record of developing and executing successful product marketing and pricing strategies.
  • Strong leadership and team management skills.
  • Excellent communication and presentation skills.
  • Experience in the HR or employee engagement industry is a plus.
  • Bachelor's degree in marketing, business, or a related field; MBA is a plus.

Why You'll Love Working at Achievers

We're passionate about disrupting the status quo with science-backed technology. Our employees are a diverse and inclusive team of passionate, hardworking individuals. We foster an environment of connection, security, and community, where you'll feel at home. We believe in moving quickly, failing fast, and adapting to change. We enjoy coming to work every day because we believe in our product and love our culture. We're committed to achieving excellence in everything we do.

Benefits & Perks for Permanent Full-Time Employees:

  • Competitive Pay
  • Parental Leave Top-up
  • Health Benefits and Life Insurance Coverage Upon Your First Day
  • RRSP Matching
  • Flexible Vacation
  • Employee and Family Assistance Program
  • Full access to the LinkedIn Learning Library
  • Internal Mentorship Program
  • Employee-Led Employee Resource Groups
  • A beautiful office space located in Liberty Village, Toronto
  • Participation in our Points-based Employee Recognition Program
  • Opportunities for professional development and career growth

Our Work Environment:

Achievers is a hybrid-first company located at 99 Atlantic Ave in Liberty Village, Toronto. Our hybrid work experience is designed to cultivate an engaging employee experience, where pioneering research intersects with cutting-edge technology. We strongly believe that collocating teams increases the chance to innovate together, foster passive learning, create spontaneous connections, and promote better communication.

Achievers does not offer employment to prospects without first ensuring that qualified candidates speak directly with the hiring manager and a member of our HR team. All qualification will be done face-to-face, whether that is in person or over Zoom. Achievers does not send out offers of employment without meeting candidates and does not offer employment via text. If you are requested for any personal information via text and/or without having met a member of our hiring team in person, please disregard.

Our employees are a diverse and inclusive team of passionate, hardworking individuals. Achievers is committed to creating an environment where our employees can do the best work of their lives. We encourage all qualified candidates to apply to join our A-Player family. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Achievers is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.