Marketing Data Strategist
5 days ago
**Unlocking Marketing Potential as a Marketing Data Strategist at Tbwa Chiat/Day Inc.**
We're seeking an exceptional Marketing Data Strategist to join our team at Tbwa Chiat/Day Inc. As a key member of our marketing sciences group, you'll play a pivotal role in driving business growth through data-driven insights and strategic planning.
About the Role:
You will be responsible for ensuring clean, robust measurement of cross-channel marketing activations, collaborating with media analytics team members to implement cross-channel data capture solutions, and maintaining digital analytics measurement solutions.
Your Key Responsibilities Will Include:
- Designing and implementing data-driven strategies to optimize marketing performance
- Collaborating with cross-functional teams to develop and execute marketing initiatives
- Maintaining and advancing digital analytics measurement solutions
- Ensuring taxonomy and data collection best practices are applied to existing and new implementations
- Operating A/B tests against audience and creative content to close feedback loops and optimize performance
Requirements:
- Strong understanding and experience working with digital media channels (e.g., Social, SEM, SEO, OLV, etc.)
- Proven experience operating A/B testing within marketing campaigns
- Experience with digital media platforms (e.g., Google Marketing Platform, Meta Business Suite, TikTok Ad Manager, etc.)
- Pixel and tag implementation experience across media platforms
- Functional understanding of APIs and API data calls
What We Offer:
- A competitive salary of $120,000 per annum, plus benefits and perks that include global maternity and parental leave, competitive benefits packages, vacation time, and wellness days
- A dynamic work environment with opportunities for growth and professional development
- The chance to collaborate with a talented team of professionals who share your passion for marketing and data science
Why Work with Us?
Tbwa Chiat/Day Inc. is a forward-thinking agency committed to fostering diversity, equity, and inclusion in all aspects of our business. We believe in creating a workplace where everyone feels valued, respected, and empowered to contribute their best work. If you're passionate about data-driven marketing and want to join a dynamic team that's shaping the future of our industry, we encourage you to apply for this exciting opportunity.
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