Product Marketing Strategist
2 weeks ago
Rewind, a leading provider of cloud data protection solutions, is seeking an experienced Product Marketing Strategist to join our team in Toronto.
About UsWe protect the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify. We are backed by top venture capital firms and are proud to be recognized as one of Canada's 50 fastest growing technology companies.
Job DescriptionThis role is crucial in bridging our product strategy to sales and marketing tactics to drive success. You will leverage market insights to inform positioning and messaging that resonates with buyers and empowers our marketing, partner, and sales channels. Key responsibilities include:
- Conducting market intelligence to understand our target audience
- Collaborating with product management and marketing communications to develop product positioning and content
- Developing marketing programs for our products, including budget planning and execution
- Evaluating program effectiveness and reporting back to the business
- Planning product launches and managing cross-functional implementation
To be successful in this role, you will need:
- 5+ years of experience in product marketing in a B2B SaaS environment
- Experience working in a startup or scale-up organization in a highly collaborative environment
- Strong technical background and understanding
- Strong quantitative analytical ability and excellent written and oral communication skills
- Customer-centric approach with experience speaking directly with customers
- Ability to stay organized while managing multiple projects and priorities
We offer a competitive salary of $120,000 per year, plus benefits, including employee stock options, life leave days, professional development allowance, wellness/home office allowance, and more.
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Old Toronto, Canada Dynata Full timeUnlock Product PotentialDynata is seeking a seasoned product marketing leader to spearhead the growth of our data products.This role offers an exciting opportunity to drive strategic initiatives, build compelling product narratives, and develop sales enablement materials that elevate our customer experience.As a Product Marketing Strategist, you will be...
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