Product Marketing Lead

2 days ago

Montreal, Quebec, Canada moozoom Full time

About moozoom: We are a fast-growing EdTech company that's revolutionizing mental health and wellness for kids around the globe. Our platform is a unique blend of online learning and interactive experiences, making us an exciting player in the education space.

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We are looking for a highly motivated Product Marketing Director to lead our growth initiatives and drive user acquisition, retention, and monetization. As a key member of our leadership team, you will work closely with cross-functional teams to develop and execute data-driven strategies that propel our business forward.

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Job Responsibilities:

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- Develop and execute comprehensive marketing plans to drive user growth, focusing on iterative development and rapid testing cycles to maximize ROI.
- Foster collaboration across teams to enhance the iterative process, ensuring seamless communication and alignment between marketing, product, sales, and customer success teams.
- Oversee paid acquisition channels, including social media advertising and SEM, to optimize campaign performance and boost user engagement.
- Optimize marketing funnels and user conversion rates through A/B testing and experimentation, utilizing data insights to inform decision-making.
- Manage lifecycle marketing efforts to effectively engage customers at every stage of their journey and deliver continuous value.
- Supervise the design and implementation of product experiments to enhance product-led growth and improve user experience.
- Utilize marketing analytics tools to track and report on performance metrics, ensuring learnings and insights are shared across teams to enhance collaborative efforts.
- Analyze marketing data to identify trends, insights, and opportunities for optimization, staying up-to-date with industry trends and best practices in growth marketing.

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Requirements:

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- 5+ years of experience in product/marketing growth roles, with a proven track record of driving user acquisition, retention, and monetization at scale.
- Experience managing and optimizing performance marketing campaigns, including proficiency in statistical testing and experimentation methods.
- Strong analytical skills, attention to detail, and ability to utilize data to drive decision-making, with excellent communication and collaboration skills.
- Proficiency in marketing analytics tools, such as Google Analytics and product analytics tools, such as Amplitude or equivalent.
- Bachelor's degree in marketing, business, or related field, with bilingual (English, French) language proficiency.

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What We Offer:

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- Competitive salary: $120,000 - $180,000 per year, depending on experience
- Full-time remote position with flexible work hours
- Collaborative work environment with a dynamic team
- Comprehensive benefits package, including health insurance and retirement plan
- Eligibility to participate in the company's Option Pool
- 4 weeks' vacation time and generous PTO policy
- Opportunities for professional growth and development

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Our Hiring Process:

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We use a six-step hiring process to ensure we find the best candidate for this role. The process includes:

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  • ">
  • A short video and CV submission
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  • An initial interview to assess fit and qualifications
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  • A mini project to evaluate skills and expertise
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  • A final interview with multiple team members to discuss vision and goals
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  • An offer tailored to the selected candidate's needs and expectations
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  • Onboarding and training to ensure a smooth transition into the role">
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If you are passionate about education technology and have what it takes to drive growth and innovation, please submit your application.

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