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Marketing Strategy Director

1 month ago

Montreal, Quebec, Canada Cogeco Inc. Full time
Job Description

The Marketing Strategy Director will drive growth, retention, and customer engagement by developing, executing, and optimizing comprehensive marketing strategies. This role requires collaboration with cross-functional teams to ensure marketing initiatives are iterative, data-driven, and aligned with Cogeco's overall strategic goals.

Main Responsibilities:

  • Create and implement marketing strategies that drive customer acquisition, retention, and revenue growth in target markets.
  • Design, launch, and manage multi-channel marketing campaigns while ensuring the user experience meets the acceptance criteria.
  • Conduct competitive analysis to identify trends, opportunities, and challenges in the telecommunications sector to remain competitive across all channels and touchpoints.
  • Oversee the creation of compelling content, including emails, direct mailing, case studies, and presentations, tailored for B2B/B2C audiences.
  • Monitor and analyze campaign performance metrics, using data-driven insights to refine marketing strategies and improve ROI.
  • Manage the marketing budget effectively, ensuring all initiatives are cost-efficient and aligned with business objectives.
  • Act as a key member of a cross-functional squad, contributing to the development and execution of agile marketing strategies that respond to market needs and customer feedback.

Requirements:

  • Strong understanding of B2B/B2C marketing principles, particularly in the telecommunications industry.
  • Proven track record in developing and executing successful marketing strategies that drive growth and customer engagement.
  • Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
  • Excellent communication and presentation skills.
  • Creative thinking and problem-solving abilities.
  • Familiarity with digital marketing tools and sales platforms (Salesforce, Google Analytics, LinkedIn Ads, etc.).
  • Bilingual: Fluent in both English and French to effectively communicate with stakeholders across Canada and the United States is a plus.

Preferred Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree or MBA is a plus.
  • Minimum of 7 years of experience in marketing, preferably within the telecommunications sector.
  • Experience working in an agile team or squad, with a solid understanding of agile practices is a plus.
Location and Benefits

This role is based in Montréal, QC, and offers a competitive salary range of $120,000 - $160,000 per year, depending on experience. Additional benefits include a dynamic work environment, opportunities for professional growth and development, and a comprehensive compensation package.