Growth Marketing Strategist

1 week ago


Montreal, Quebec, Canada moozoom Full time
Lead Product Growth at moozoom

We're seeking a seasoned Growth Marketing Strategist to drive user acquisition, retention, and monetization at our fast-growing EdTech company.

moozoom is revolutionizing mental health and wellness for kids globally through our unique 'Netflix meets Masterclass' SEL platform.

This role requires a strategic thinker with a proven track record in scaling SaaS businesses, who can lead cross-functional teams to optimize marketing initiatives and product growth experiments.

The successful candidate will be an entrepreneurial, innovative, and data-driven leader who is passionate about making a difference in students' lives.

About the Role
  • User Acquisition: Develop and execute data-driven strategies to drive user growth, emphasizing iterative development and rapid testing cycles.
  • Culture of Collaboration: Foster a culture where marketing, product, sales, and customer success teams work seamlessly to refine and optimize growth strategies.
  • Paid Acquisition Channels: Oversee and optimize paid social media advertising and SEM channels to drive user acquisition.
  • Marketing Funnel Optimization: Optimize marketing funnels and user conversion rates through A/B testing and experimentation.
  • Lifecycle Marketing: Manage lifecycle marketing to effectively engage customers at every stage of their journey.
  • Product Experiments: Supervise the design and implementation of product experiments to enhance product-led growth.
  • Marketing Analytics: Utilize marketing analytics tools to track and report on performance metrics, ensuring learnings are shared across teams.

Requirements

  • 5+ years of experience in product/marketing growth roles.
  • Proven track record of driving user acquisition, retention, and monetization at scale.
  • Experience managing and optimizing performance marketing campaigns.
  • Strong analytical skills and attention to detail.
  • Proficiency in statistical testing and experimentation.
  • Proficiency in marketing analytics tools, such as Google Analytics.
  • Excellent communication and collaboration skills.
  • Bachelor's degree in marketing, business, or related field.
  • Bilingual (English)
About moozoom

We're a rapidly growing EdTech company that's changing the way we approach mental health and wellness for kids. Our unique platform combines the best of Netflix and Masterclass to deliver engaging and effective learning experiences.

Why Work with Us?
  • Full-time remote position with flexible work hours.
  • Competitive compensation package, including a salary of $120,000 - $150,000 per year, depending on experience.
  • Health benefits and eligibility to our Option Pool.
  • 4 weeks' vacation time and a collaborative work environment.
Hiring Process

We follow a 6-step hiring process:

  1. Short video and CV: submit your application.
  2. Initial Interview: get to know us better.
  3. Mini project: demonstrate your skills.
  4. Final interview: meet our team.
  5. Offer: tailored to convince you to join our team.
  6. Take off: start your new role and make a difference.


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