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Marketing Strategy Vice President

1 month ago

Montreal, Quebec, Canada Intact Financial Corporation Full time

As a Marketing Strategy Vice President at Intact Financial Corporation, you will have the opportunity to shape the future of our company by developing and executing innovative marketing strategies that drive revenue growth and brand awareness.

About the Role:

We are seeking an experienced leader to oversee the development and execution of our marketing strategy in Canada. This includes guiding the strategic development and execution of all marketing and digital initiatives, driving the growth of the belairdirect brand, and enhancing brand awareness through digital and traditional marketing platforms.

The ideal candidate must have proven success in building performance marketing strategies across the customer lifecycle, driving ROI-based programs, and leading and developing a growth-oriented team. You will play a key role in growing our brand awareness in Canada and driving growth by leveraging digital channels.

You will have a unique ability to take complexity and bring clarity in the marketing strategy and vision for the team. You will have a natural ability to collaborate cross-functionally with the teams to ensure there's alignment on business priorities so you can do what's right for our customers.

About the Job:

  • Develop and execute a comprehensive marketing strategy that drives revenue growth and brand awareness in Canada.
  • Lead a high-performing marketing team to deliver scalable growth and drive business results.
  • Collaborate with cross-functional teams to ensure alignment on business priorities and drive business outcomes.
  • Analyze market trends and competitor activity to inform marketing strategies and tactics.
  • Develop and manage budgets to achieve business objectives.

What We Offer:

As a member of our team, you can expect a competitive salary range of $180,000 - $250,000 per year, depending on experience, plus a comprehensive benefits package, including medical, dental, and vision coverage, as well as a generous 401(k) matching program. You will also have access to ongoing training and development opportunities to help you grow in your career.