Strategic Brand Marketing Director
1 day ago
We are seeking a highly skilled Strategic Brand Marketing Director to join our team at Prodigy Education. This role is responsible for driving the creative and strategic direction of Prodigy's brand across all channels, ensuring cohesive and compelling campaigns that resonate with our audiences.
About the RoleThe ideal candidate will have proven experience in brand strategy, content marketing, and campaign management, ideally within education, tech, or a mission-driven organization. They will possess expertise in managing internal creative resources to deliver impactful campaigns, as well as a deep understanding of content marketing best practices for channels such as website, social media, and demand generation.
This role requires exceptional storytelling skills, a keen eye for design and brand consistency, and strong organizational and project management skills. The ability to juggle competing priorities and stay updated on content marketing trends is also essential.
Key Responsibilities- Develop and execute a brand strategy that aligns with Prodigy's business goals, driving engagement with teachers, parents, and students.
- Develop brand positioning for each key audience and unify the brand positioning and messaging across all touchpoints.
- Manage the evolution of the brand as new products and strategy launch.
- Secure alignment with internal stakeholders to ensure brand strategies and positioning deliver on team objectives.
- Lead the implementation of brand and content direction across all channels to deliver breakthrough, relevant, and motivating campaigns.
- Own the marketing campaign calendar across channels, ensuring cohesive planning, timely publication, and alignment with Prodigy's broader marketing goals.
- Create high-quality content as needed across multiple formats (e.g., website, paid media, email, organic social, product).
We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience. If you are a motivated and experienced brand marketing professional looking for a challenging role in a dynamic organization, we encourage you to apply.
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Strategic Brand Director
3 weeks ago
Old Toronto, Canada Prodigy Education Full timeJob OverviewWe are seeking a highly skilled Strategic Brand Director to spearhead our brand strategy, aligning with Prodigy's mission and values. This role will oversee the refinement and implementation of a cohesive brand strategy, ensuring consistency across all marketing channels and touch points.
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