Strategic Communications Lead

1 day ago

Toronto, Ontario, Canada McCann Canada Full time
About McCann Canada

Mccann canada is a leading advertising agency with a mission to help clients earn a meaningful role in people's lives. We are committed to building a diverse workforce and maintaining an inclusive and equitable workplace where employees feel valued, respected, and supported.

Job Title: Strategic Communications Lead - Marketing & Brand Storyteller

We are seeking a highly skilled and experienced Strategic Communications Lead - Marketing & Brand Storyteller to join our team. This role will play a key part in helping us tell our own story and build our profile in Canada and around the world.

About the Role

This is a fantastic opportunity for a seasoned communications professional to lead the execution of internal and external communications strategies that drive presence and growth through social, press, and digital storytelling. As a Strategic Communications Lead - Marketing & Brand Storyteller, you will be responsible for creating and executing internal and external communications that promote the agency's work, talent, and culture.

You will lead the execution of McCann Worldgroup Canada's owned social channels across LinkedIn, Twitter, and Instagram, including paid and organic marketing campaigns and day-to-day activities. Responsibilities include curating and managing all published content, working closely with Account Leadership Teams and the ELT to craft original, engaging, and on-brand copy to reach target audiences, and providing guidance for and assisting in the development of creative assets. You will also own reporting across all social platforms, monitoring real-time traffic, and pivoting and optimizing campaigns in response to engagement.

In this role, you will partner with the internal media & socials team on paid and organic strategy, support promotion of tentpole events with marketing materials, develop and execute an executive profiling program to keep our leaders top of mind with media and the industry, and assist with agency and talent award submissions. Additionally, you will maintain and build upon media lists (including news, trade, and culture) and communications calendars to track press coverage and plan awards submissions, communications programs, social promotions, events, and experiences.

About You

To succeed in this role, you will need:

  • A minimum of 5 years of PR &/or corporate communications experience, preferably in an agency setting, with experience in advertising being a plus.
  • Excellent written and verbal communication skills, with a natural ability to tell compelling stories and persuade through writing.
  • A passion for creativity and the industry's creative product.
  • The ability to create effective communications strategies and compelling messaging to connect with internal and external audiences.
  • Proficiency in PowerPoint, Keynote, Adobe Creative Suite programs like Photoshop, InDesign, and Illustrator, and strong organizational skills, with the ability to juggle multiple projects and prioritize in a fast-moving business environment.
  • Extensive knowledge of and proficiency in social media, specifically LinkedIn, Twitter, and Instagram.
Salary Information

The estimated salary for this position is between $80,000 and $120,000 per year, depending on experience. We offer a competitive compensation package, including benefits and opportunities for career growth and development.

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