Strategic Sponsorship and Events Leader

2 days ago


Old Toronto, Canada Interac Corp. Full time

As a key member of Interac Corp.

Sponsorship and Events Leader

We are seeking an innovative leader to drive the development and execution of sponsorship and events initiatives that elevate our brand.

This role requires a visionary approach to long-term sponsorship strategy, combined with practical know-how to execute high-impact programs that drive brand prominence and support business objectives.

You will manage cross-functional collaboration and maintain a focus on measurable outcomes, budget optimization, and fostering partnerships that drive Interac's strategic priorities.

  • Strategy:
    • Develop a comprehensive sponsorship strategy that amplifies our brand and deepens engagement with both the business community and consumers.
  • Storytelling:
    • Extend our brand narrative into sponsorship and event activations that engage and inspire.
    • Infuse an innovation mindset, testing novel approaches to capture attention and generate leads for business development.
    • Develop compelling brand experiences at events and through sponsorships to enhance our visibility and industry presence.
  • Go-to-Market (GTM) Leadership:
    • Lead the development of quarterly and annual GTM plans, collaborating with Marketing, Product, and Communications teams.
    • Oversee program planning and execution, directing agency and internal teams to enhance our brand prominence within the industry.
    • Manage bespoke events that support Client/Sales teams by generating new business leads and strengthening existing relationships.
  • Budget Management:
    • Take accountability for the sponsorship and events budget, ensuring resources are strategically allocated.
  • Team Leadership:
    • Provide guidance, coaching, and training for sales and client-facing teams to ensure consistent and effective product positioning.

This is a key role that requires a strategic leader with a passion for innovative storytelling and a commitment to positioning Interac as a trusted and prominent brand within the business community. The salary for this position is estimated to be around $120,000 - $180,000 per year, depending on experience and qualifications.



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