Digital Fashion and Fitness Storyteller

4 days ago


Toronto, Ontario, Canada MICHI Full time

We are seeking a skilled Digital Fashion and Fitness Storyteller to join our team at MICHI. This is an exciting opportunity to shape the future of luxury activewear with style and sustainability.

About Us

MICHI is not just a high fashion fitness brand, it's a platform for self-expression and personal development. We're helping women dress as beautiful as they move.

As our Digital Fashion and Fitness Storyteller, you'll play a crucial role in shaping our brand's storytelling, social media presence and connection with our community.

The Role

You'll be responsible for creating, contextualizing, editing, executing, and engaging with our audience across various social media platforms. Your impact will be felt in several key areas:

  • Content Creation: Develop compelling social media content that resonates with our audience and aligns with our brand's values and aesthetic.
  • Community Engagement: Actively engage with our community, fostering meaningful interactions and building brand loyalty.
  • Content Calendar Management: Strategically plan and manage the content calendar for social media platforms, ensuring a consistent and cohesive brand presence.
  • Content Collaboration: Coordinate and collaborate with influencers to create authentic and compelling content that resonates with both current and potential customers.
  • Campaign Execution: Execute social media campaigns from concept to completion, driving engagement and conversion.
  • Mission-Driven Marketing: Infuse our storytelling with purpose, ensuring that our brand's mission resonates authentically with our audience and drives meaningful connections.
  • Data Analysis: Analyze social media metrics to optimize performance and inform future strategies.
Your Track Record

We're looking for someone with:

  • Demonstrated experience creating engaging video content for social media platforms from concept to execution.
  • Strong communication skills with the ability to craft compelling narratives.
  • Aptitude for witty and concise writing, and/or strong visual storytelling.
  • Strong ability to light, film, and edit social media content.
  • Passion for fashion, fitness, and lifestyle brands.
  • Ability to interpret social media analytics and make data-driven decisions.
Qualifications

To succeed in this role, you'll need:

  • A Bachelor's degree in Marketing, Communications, or related field.
  • 2-3+ years of experience in social media marketing and video content creation.
  • Proficiency on social media platforms including Instagram, Pinterest, YouTube, and TikTok.
  • Strong understanding of social media trends, algorithms, and best practices.
Salary and Benefits

The estimated salary for this position is $60,000 - $80,000 per year, depending on experience. Our benefits package includes health insurance, paid time off, and opportunities for professional growth and development.



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