Innovative Marketing Leader

1 month ago


Old Toronto, Canada Edelman Full time
About the Role

We are seeking an experienced and innovative marketing leader to helm our national Influencer Marketing team. Reporting to the Head of Influencer Canada and North American Influencer Ops, you will be immersed in the latest trends, opportunities, regulations, and best practices of the influencer space.

Key Responsibilities
  • Develop strategic, thoughtful, and creative influencer solutions for our clients and internal stakeholders
  • Maintain and develop a high-performing and diverse team of influencer marketing experts
  • Ensure Edelman Canada's process for influencer identification, vetting, negotiation, contracting, management, and reporting is the most robust and seamless in Canada
  • Grow our influencer marketing business through great work, exceptional storytelling skills, and building strong internal and external relationships
  • Stay up-to-date with the latest influencer marketing trends, including disclosure requirements and performance best practices
  • Coordinate program integration with appropriate specialties, including Insight and Analytics, Paid Performance, and Creative
  • Manage multiple influencer projects (and team members) at a senior level to ensure deadlines are met, reporting is thorough, and budgets are continuously met
Requirements
  • 7-10 years of relevant experience in Digital, Content, or Brand Marketing
  • 5-6 years' experience in social media and community management
  • 4-5 years within Influencer specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion, and reporting preferred
  • Demonstrable and thorough experience with managing a high-performing team is a must
About Us

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote, and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders.

We estimate the salary for this role to be around $120,000 - $150,000 per year, based on industry standards and market conditions.



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