VP, Marketing Transformation Leader
3 weeks ago
LumiQ Inc. is a professional education platform dedicated to making learning enjoyable for accountants and finance professionals. Our mission is to empower users with engaging podcasts, interactive experiences, and modern technology. With recent expansion into the US and serving over 1,000 corporate and accounting firms across North America, we're entering an exciting phase of growth. As a strategic investor-backed company, we're scaling our team and impact to meet the vast opportunities ahead.
We foster a culture of transparency, ownership, innovation, and empathy. Our environment encourages every team member to learn, grow, and make meaningful contributions together. If you're seeking a challenging role where your work will have a significant impact, and you'll be part of a team that values hard work, we invite you to consider this opportunity as a VP, Marketing Transformation Leader.
About the RoleThis is a hybrid role based out of Toronto, Canada, requiring occasional in-office presence (2-3 days/week). We offer a competitive compensation package, including $140,000-$180,000/year, along with benefits such as health insurance, time off, and a generous equity offering in the company.
The ideal candidate will be a seasoned marketing leader with experience scaling B2B companies to $50M+ in ARR. You'll oversee all aspects of marketing, focusing on lead generation, product marketing, lifecycle marketing, and conferences. This role demands a hands-on leader who can build a marketing team from scratch, develop data-driven strategies, and execute plans that align with our ambitious growth objectives.
Responsibilities- Strategic Marketing Leadership: Develop and execute a comprehensive marketing strategy to drive growth and scale the company.
- Lead Generation: Design and implement scalable demand generation programs to drive qualified B2B leads.
- Product Marketing: Define and articulate product positioning, messaging, and value propositions that resonate with our target audiences.
- Lifecycle Marketing: Create and manage customer lifecycle campaigns to increase sales funnel effectiveness and drive customer awareness and loyalty.
- Team Building & Leadership: Build and lead a high-performing marketing team, fostering a culture of accountability and innovation.
- Metrics & Reporting: Establish KPIs and reporting frameworks to measure marketing success and iterate on strategies using data-driven insights.
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