Marketing Strategist Leader, Content Innovator

6 days ago

Toronto, Ontario, Canada Rokt Full time
About Rokt

Rokt is a hyper-growth Shopify ecommerce leader, unlocking value for SMB companies by making each transaction relevant at the moment that matters most. Our AI-based relevance Platform and scaled ecommerce Network powers billions of transactions.

Job Description

We are seeking a Senior Manager, Content Marketing Strategist to elevate our storytelling and drive business growth through innovative content creation. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content strategy that showcases our brand's expertise and thought leadership in the industry.

Key Responsibilities:
  • Lead our storytelling and content strategy, leveraging industry research, subject-matter experts, and a network of freelancers to ensure authenticity and accuracy.
  • Finding the right format for every story, from longform reports to bite-sized video.
  • Pitching like a newsroom, collaborating with product, marketing, and merchant success teams to find compelling stories, then bring them to life.
  • Upholding editorial excellence, ensuring your work is insightful, interesting, and educational, while centered around quality, depth, and relevance.
  • Tracking and analyzing metrics, monitoring content performance, interpreting data, and refining our approach.
Requirements

To succeed in this role, you will need:

  • 5+ years of experience in B2B content marketing or B2B tech marketing.
  • Strong experience working with content management systems and managing end-to-end content creation.
  • Operate with a newsroom mentality, producing content consistently and meeting deadlines.
  • Exceptional writing skills, proficient in crafting high-quality written content across formats and mediums.
Benefits

Rokt offers a competitive salary range of $120,000 - $137,500, along with an employee equity plan grant and world-class benefits. We prioritize diversity, transparency, and smart humble people who enjoy building a disruptive business together. Our office culture values collaboration, innovation, and continuous learning, providing opportunities for professional growth and development.

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