Marketing Leader for Canadian Operations

7 days ago


Old Toronto, Canada The Subway HR Team Full time

The Subway HR Team is seeking a Marketing Director to lead our Canadian operations.

About the Role:

This role requires a people-first leader with strong digital experience and innovative vision. The successful candidate will be responsible for developing effective marketing plans and strategies that deliver sales and traffic goals.

Responsibilities:

  • Lead the Canadian Marketing function.
  • Develop annual marketing plans and strategies in collaboration with key stakeholders and agency partners.
  • Identify and plan differentiated marketing strategies that maximize Franchisee profits.
  • Build, manage, and coach a high-performing marketing team.
  • Implement marketing campaigns that meet business objectives and goals for the Canadian market.
  • Direct culinary and category innovation to align with marketing and business objectives.
  • Collect, analyze, and interpret market data for short- and long-term market forecasts and reports.
  • Develop effective communications strategies to improve brand health metrics and sales/traffic.
  • Work closely with the Operations team to engage with the Field and adapt to business needs.
  • Manage agencies and partners to elevate the Canadian vision and expectations.
  • Maintain brand standards and ensure compliance across all marketing channels.
  • Have a strong understanding of digital marketing, loyalty programs, e-commerce, social media platforms, and emerging trends.

Requirements:

  • Bachelor's degree in marketing or a related field required.
  • MBA is a plus.
  • Strong digital experience is essential.
  • Creative and innovative vision.

What We Offer:

  • Pension/401K/RSP (country specific)
  • Competitive Bonus
  • Tuition Reimbursement
  • Company Holidays
  • Employee Resource Groups
  • Volunteering time

The estimated salary for this role is $120,000 - $150,000 per year, based on the location and job requirements.



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