International Marketing and Business Development Director

4 weeks ago

St John's, Newfoundland and Labrador, Canada Cooke Inc. Full time

Job Summary

Cooke Inc. is seeking a highly skilled International Marketing and Business Development Manager to join our dynamic team. The successful candidate will be responsible for developing and implementing marketing strategies to support our global presence.

Key Responsibilities:

  • Lead the research, development, and implementation of customer-specific channel strategies
  • Develop and implement the international sales and marketing strategy, understanding the unique requirements of markets outside of North America
  • Design and execute a data-driven segmentation strategy for Cooke products internationally to ensure effective presentation of the right brands and products to the right customers at the right time
  • Package research insights and collaborate with the sales team to develop marketing assets to convert opportunities
  • Contribute to the development of go-to-market strategies to enable sales and overall brand and revenue growth across the business, in alignment with key priorities
  • Oversee and set product and customer pricing, as well as continuously evaluating competitive pricing and programs
  • Lead education and training with commercial team members on products available to the international market
  • Lead government relations and associated programming, ensuring that all international opportunities for budget and funding are optimized
  • Play a lead role in trade-show planning and execution, including samples management and attending all international shows
  • Contribute and attend customer meetings to support the sales process and cycle

Requirements:

  • Post-secondary certificate or degree in marketing, or a related field
  • 5+ years of related experience

Benefits:

  • Health benefits, including dental, vision, and extended medical care
  • Life and disability insurance for financial security
  • Access to an Employee Assistance Program (EAP)
  • Opportunity for RRSP matching to support retirement savings
  • Paid vacation and holidays
  • Wellness programs and access to on-site gym facilities (available in some locations)
  • Professional growth opportunities and avenues for advancement
  • Employee discounts on company products or services
  • On-site parking or parking allowance

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