International Marketing and Business Development Lead
1 week ago
Position Summary
The International Marketing and Business Development Lead is responsible for developing and implementing marketing strategies to support Cooke's global presence. This role involves leading the development of data-driven planning and segmentation for products, customers, and channels, driving sales and market growth internationally.
Key Responsibilities:
- Lead the research, development, and implementation of customer-specific channel strategies
- Develop and implement the international sales and marketing strategy, understanding the unique requirements of markets outside of North America
- Design and execute a data-driven segmentation strategy for Cooke products internationally to ensure effective presentation of the right brands and products to the right customers at the right time
- Package research insights and collaborate with the sales team to develop marketing assets that help convert opportunities
- Contribute to the development of go-to-market strategies to enable sales and overall brand and revenue growth across the business, in alignment with key priorities
- Oversee and set product and customer pricing, as well as continuously evaluate competitive pricing and programs
- Lead education and training with commercial team members on products available to the international market
- Lead government relations and associated programming, ensuring that all international opportunities for budget and funding are optimized
- Play a lead role in trade-show planning and execution, including samples management and attending all international shows
- Contribute to customer meetings to support the sales process and cycle
Innovation and Commercialization:
- Lead commercialization efforts in the international markets, including development of all supporting materials
- Collaborate with the Product Specialist group on inventory related to the international market and prioritize species and opportunities with sales teams
Data, Insights & Optimization:
- Contribute to the development of and actively track and report against an annual budget, including forecasting and actuals
- Proactively identify and conduct research and analysis to build a comprehensive and current understanding of customers, trends, competitors, and competitive programming
- Develop and deploy tools and processes to share consumer and market insights across the commercial business
- Proactively develop knowledge on tariffs, export fees, and other related international considerations
Qualifications:
- Post-secondary certificate or degree in marketing, or a related field
- 5+ years of related experience
Benefits Package:
- Health Benefits: Includes coverage for dental, vision, and extended medical care
- Insurance: Life and disability insurance provided for financial security
- Support Services: Access to an Employee Assistance Program (EAP)
- Financial Planning: Opportunity for RRSP matching to support your retirement savings
- Time Off: Paid vacation and holidays
- Wellness: Wellness programs and access to on-site gym facilities (available in some locations)
- Career Development: Professional growth opportunities and avenues for advancement
- Perks: Employee discounts on company products or services
- Convenience: On-site parking or parking allowance
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St. John's, Newfoundland and Labrador, Canada Cooke Inc. Full timeJob Title: International Marketing and Business Development ManagerCooke Inc. is a leading global seafood company with operations in North America, Europe, South America, and Australia. Our company's success is driven by our dynamic, highly skilled, and innovative management team, supported by dedicated employees who live in coastal communities and...
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St. John's, Newfoundland and Labrador, Canada Cooke Inc. Full timeJob Title: International Marketing and Business Development ManagerCooke Inc. is a leading global seafood company with operations in North America, Europe, South America, and Australia. Our company's success is driven by our dynamic, highly skilled, and innovative management team, supported by dedicated employees who live in coastal communities and...
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St. John's, Newfoundland and Labrador, Canada Cooke Inc. Full timeJob Title: International Marketing and Business Development ManagerCooke Inc. is a leading global seafood company with operations in North America, Europe, South America, and Australia. Our company's success is driven by our dynamic, highly skilled, and innovative management team, supported by dedicated employees who live in coastal communities and...
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St. John's, Newfoundland and Labrador, Canada Cooke Inc. Full timeJob Title: International Marketing and Business Development ManagerCooke Inc. is a leading global seafood company with operations in North America, Europe, South America, and Australia. Our company's success is driven by our dynamic, highly skilled, and innovative management team, supported by dedicated employees who live in coastal communities and...
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St. John's, Newfoundland and Labrador, Canada Cooke Inc. Full timeJob SummaryCooke Inc. is seeking a highly skilled International Marketing and Business Development Manager to lead the development and implementation of marketing strategies and tactics to support the company's overall presence in the international market.Key Responsibilities:Lead the research, development, and implementation of customer-specific channel...
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St. John's, Newfoundland and Labrador, Canada Cooke Inc. Full time{"Job SummaryWe are seeking a highly skilled International Marketing and Business Development Manager to join our dynamic team at Cooke Inc.As a key member of our global marketing team, you will be responsible for developing and implementing marketing strategies to support our international presence.Key Responsibilities* Develop and execute data-driven...
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St. John's, Newfoundland and Labrador, Canada Cooke Inc. Full time{"Job SummaryWe are seeking a highly skilled International Marketing and Business Development Manager to join our dynamic team at Cooke Inc.As a key member of our global marketing team, you will be responsible for developing and implementing marketing strategies to support our international presence.Key Responsibilities* Develop and execute data-driven...
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St. John's, Newfoundland and Labrador, Canada Cooke Inc. Full time{"Job SummaryWe are seeking a highly skilled International Marketing and Business Development Manager to join our dynamic team at Cooke Inc.As a key member of our global marketing team, you will be responsible for developing and implementing marketing strategies to support our international presence.Key Responsibilities* Develop and execute data-driven...
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St. John's, Newfoundland and Labrador, Canada Cooke Inc. Full time{"Job SummaryWe are seeking a highly skilled International Marketing and Business Development Manager to join our dynamic team at Cooke Inc.As a key member of our global marketing team, you will be responsible for developing and implementing marketing strategies to support our international presence.Key Responsibilities* Develop and execute data-driven...
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St. John's, Newfoundland and Labrador, Canada Cooke Inc. Full timePosition SummaryThe International Marketing and Business Development Manager is responsible for developing and implementing marketing strategies to support Cooke's presence in international markets. This role involves leading research, development, and implementation of customer-specific channel strategies, as well as driving sales and market growth...
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St. John's, Newfoundland and Labrador, Canada Cooke Inc. Full timeAbout the RoleCooke Inc. is seeking a highly skilled International Marketing and Business Development Manager to join our dynamic team. As a key member of our organization, you will be responsible for developing and implementing marketing strategies to support our global presence.Key ResponsibilitiesLead the research, development, and implementation of...
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St. John's, Newfoundland and Labrador, Canada Cooke Inc. Full timeAbout the RoleCooke Inc. is seeking a highly skilled International Marketing and Business Development Manager to join our dynamic team. As a key member of our organization, you will be responsible for developing and implementing marketing strategies to support our global presence.Key ResponsibilitiesLead the research, development, and implementation of...
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St. John's, Newfoundland and Labrador, Canada Cooke Inc. Full timeAbout the RoleCooke Inc. is seeking a highly skilled International Marketing and Business Development Manager to join our dynamic team. As a key member of our organization, you will be responsible for developing and implementing marketing strategies to support our global presence.Key ResponsibilitiesLead the research, development, and implementation of...
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St. John's, Newfoundland and Labrador, Canada Cooke Inc. Full timeAbout the RoleCooke Inc. is seeking a highly skilled International Marketing and Business Development Manager to join our dynamic team. As a key member of our organization, you will be responsible for developing and implementing marketing strategies to support our global presence.Key ResponsibilitiesLead the research, development, and implementation of...
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St. John's, Newfoundland and Labrador, Canada Cooke Inc. Full timeJob SummaryCooke Inc. is seeking a highly skilled International Marketing and Business Development Manager to join our dynamic team. The successful candidate will be responsible for developing and implementing marketing strategies to support our global presence.Key Responsibilities:Lead the research, development, and implementation of customer-specific...
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St. John's, Newfoundland and Labrador, Canada Cooke Inc. Full timeJob SummaryCooke Inc. is seeking a highly skilled International Marketing and Business Development Manager to join our dynamic team. The successful candidate will be responsible for developing and implementing marketing strategies to support our global presence.Key Responsibilities:Lead the research, development, and implementation of customer-specific...
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