Marketing Strategy Leader
3 days ago
About Busbud Inc
Busbud Inc is the largest online travel agency specializing in intercity bus and coach travel, operating in over 80 countries and 21,000 cities with more than 2,300,000 bus routes.
The Role
We are seeking a highly experienced Marketing Strategy Leader to drive our global paid media strategies, campaigns, and team execution. The ideal candidate will leverage data and market insights to enhance campaign performance, manage vendor relationships, and lead a high-performing marketing team.
- Data Analysis: Regularly analyze campaign data to identify trends, opportunities, and areas for improvement, providing actionable insights to optimize performance.
- Vendor Relationship Management: Build and maintain strong relationships with external marketing agencies, vendors, and partners to leverage their expertise and resources for marketing initiatives.
- Team Management: Proven track record in building, scaling, and upskilling marketing teams, ensuring they have the necessary skills to execute complex marketing strategies.
- Competitor Analysis: Stay updated on industry trends, monitor competitor campaigns, and adjust strategies to maintain a competitive edge.
- Programmatic Advertising Expertise: Experience with programmatic advertising and advanced bidding strategies to maximize campaign ROI.
- Analytics Platform Proficiency: Skilled in using analytics platforms to analyze campaign performance and make data-driven decisions.
- Team Leadership: Proven experience in building, leading, and upskilling teams to achieve exceptional results.
- Multi-Platform Advertising Expertise: Experienced in using Google Ads, Bing Ads, Social Media advertising, and other platforms to execute successful marketing campaigns.
What We Offer
In addition to a competitive salary, we offer a remote position, free bus tickets, discounted train tickets, an annual sustainability fund, and training fund.
Estimated Salary: $120,000 - $150,000 per year
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