Strategic Marketing Leader for Income Producing Properties

3 days ago


Edmonton, Alberta, Canada ProFound Talent Inc. Full time
Job Summary

This role serves as the single point of marketing accountability for the entire Income Producing Properties division, overseeing budget allocation and management, market and customer research, as well as tactical planning and delivery as it relates to marketing.

Key Responsibilities
  • Research and Analysis: Scoping, implementing, and delivering market analysis to better understand industry trends, competitor positions and marketability impacts. Designing, developing, and conducting consumer analysis, to identify consumer trends, profiles and preferences that will influence key division decisions.
  • Brand Activation: Leading the development and implementation of brand activation plans. Managing storytelling and expression of the brand to extend reach and impact.
  • Digital Marketing: Managing websites under the division, including researching, creating, and publishing website content. Working with the Digital Marketing Specialist in terms of search engine optimization activities, including competitor analysis, search word assessment, keyword content integration, Google AdWords campaign management, A/B testing, and other activities.
  • Traditional, Out of Home, and Sponsorship Marketing: Providing tactical support to sales teams in terms of marketing collateral, brand/product messaging, event coordination/attendance, client engagement, and other activities.
Requirements
  • Bachelor of Commerce in Marketing or related field or equivalent post-secondary education.
  • Minimum of 6-8 years experience with proficiency in managing and planning tactical marketing plans, determining product availability to meet plans, budget responsibilities and hands-on social media execution.
  • Experience in delivering well-tailored marketing while being agile and adaptable in a fast-moving ever-changing environment.
Salary

$110,000 - $140,000 per year, depending on experience.

About Us

ProFound Talent is a woman-owned and operated business, recognized and certified by Women Business Enterprise (WBE). We pride ourselves in supporting equity, diversity, and inclusion initiatives in our recruitment processes and in our work environment, where every individual feels valued and respected.



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