Digital Marketing Leader

7 days ago


Edmonton, Alberta, Canada CWB Full time
About Us

CWB is a forward-thinking organization that values innovation and excellence in all aspects of our business.

We are committed to providing a safe and inclusive environment where diverse teams thrive, and we welcome applicants from all backgrounds.

Job Description

We are seeking a highly skilled Digital Marketing Leader to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing plans that drive engagement and conversions across various digital channels.

Your primary focus will be on creating compelling content, managing social media campaigns, and analyzing data to inform marketing decisions. You will work closely with our cross-functional team to ensure seamless execution of marketing initiatives and measure their impact on our business.

Responsibilities
  • Develop and implement comprehensive digital marketing strategies aligned with our business goals
  • Create engaging content (blog posts, social media posts, email newsletters) that resonates with our target audience
  • Manage social media presence, including content creation, community engagement, and campaign execution
  • Analyze website analytics and social media metrics to optimize marketing performance
  • Collaborate with our design team to create visually appealing marketing materials
  • Stay up-to-date with the latest industry trends and best practices in digital marketing
Requirements

To succeed in this role, you must have:

  • A degree in Marketing, Communications, or a related field
  • At least 5 years of experience in digital marketing, preferably in a leadership role
  • Proven track record of successfully executing digital marketing campaigns that drive results
  • Excellent communication and project management skills
  • Ability to analyze data and make informed decisions
  • Experience with social media management tools and content management systems
What We Offer

We offer a competitive salary range of $120,000 - $160,000 per year, depending on your level of experience.

In addition to a lucrative salary, we provide a comprehensive benefits package, including health, dental, and vision insurance, as well as a generous retirement plan.

We are committed to fostering a positive and inclusive work environment, and we offer opportunities for professional growth and development through training, mentorship, and education assistance.



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