Chief Marketing Officer, Income Producing Properties Division

2 days ago


Edmonton, Alberta, Canada ProFound Talent Inc. Full time
About ProFound Talent Inc.

Rohit Group is an entrepreneurial company deeply rooted in the Rohit family legacy. With a mission to redefine residential construction, commercial property, and land acquisition, Rohit has consistently pushed boundaries to foster thriving communities.

The company operates in Edmonton, Calgary, Saskatoon, Regina, and Ottawa, with a vision for growth and expanding market opportunities. Rohit Group has 5 key divisions: Rohit Communities, Rohit Homes, Rohit Rental Living, Rohit Commercial, and Rohit Health.

Role Summary

We are seeking a seasoned Chief Marketing Officer to join our team as a Division Marketing Manager. The successful candidate will be responsible for driving monetary outcomes for the division and every region within it. This role requires strategic thinking, business acumen, and exceptional communication skills.

Key Responsibilities
  • Research and analysis: Scoping, implementing, and delivering market analysis to better understand industry trends, competitor positions, and marketability impacts.
  • Brand activation: Leading the development and implementation of brand activation plans, managing storytelling, and extending reach and impact.
  • Digital marketing: Managing websites, researching, creating, and publishing website content, working with digital marketing specialists to engage in search engine optimization activities, and overseeing social media platforms.
  • Traditional, out-of-home, and sponsorship marketing: Providing tactical support to sales teams, leading the tactical approach and execution of on-site signage, working with industry publications, and orchestrating geo-targeted out-of-home campaign planning and execution.
Requirements

This role requires a Bachelor of Commerce in Marketing or a related field, with a minimum of 6-8 years of experience in managing and planning tactical marketing plans, determining product availability to meet plans, budget responsibilities, and hands-on social media execution.

Key competencies and knowledge include expertise in marketing, business acumen, financial aptitude, self-direction and accountability, interpersonal and communication skills, adaptability and learning orientation, curiosity, analytical and critical thinking, ability to evaluate options and stay unbiased, focused customer-centric approach, grit, innovative mindset, high accountability, and ability to respond and pivot quickly to new initiatives and business needs.



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