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Market Research Associate Manager

2 months ago

Toronto, Ontario, Canada Innomar Strategies Full time
Job Title: Market Research Associate Manager

At Innomar Strategies, we are seeking a highly skilled and motivated Market Research Associate Manager to join our team. As a key member of our Market Research team, you will be responsible for supporting all quantitative and qualitative projects, conducting background research, and managing respondent lists and master databases.

Key Responsibilities:
  • Support all quantitative and qualitative projects conducted by the Market Research team
  • Conduct background research as required to guide development of relevant proposals, questionnaires, and discussion guides
  • Manage respondent lists and master database, including removal of duplicates, addition of new respondents, updating contact info, and cleaning (consent, CASL)
  • Oversee coordination of honorarium payments
  • Liaise with translation agencies and validate translations
  • Lead online recruitment and interview coordination activities, including invitation drafting, send outs, telephone calls, faxing, etc.
  • Research and compile ad hoc recruitment lists, according to project needs
  • Monitor fieldwork and send reminders as needed in order to ensure attainment of set quotas within set timelines.
  • Transcribe audio recordings from telephone interviews and/or verify accuracy of software generated transcriptions
  • Program online surveys using our market research survey platform tool
  • Test and validate programming of online survey links
  • Conduct data processing and generate tabulations using our data analytics software
  • Validate tabulations and quantitative data accuracy
  • Code open-ended / verbatim responses
  • Coordinate & supervise external agencies involved in online survey programming or data processing
  • Prepare graphic shells and PowerPoint templates for reporting
  • Populate shells/graphs with results from computer tabulations
  • Validate accuracy of numbers in charts and perform overall report quality check
  • Assist with the development of project components including key findings, reports, presentations, or other client deliverables
  • On occasion, may conduct qualitative in-depth telephone or face-to-face interviews, or using on-line technologies and methodologies
Requirements:
  • Minimum of a BA/BCom/BSc degree in marketing, business, or life sciences
  • Minimum 1 year of experience in market research
  • Experience in conducting recruitment, data processing, online survey programming, charting and/or other market research skills (strong asset)
  • Experience in the pharmaceutical/healthcare industry
What We Offer:

We provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness. This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave. To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more.