Senior Marketing Associate
6 days ago
We are seeking a customer-centric marketer with exceptional focus on growth for a Senior Associate, Product Marketing role at Capital One Canada.
This associate will partner closely with teams across marketing, product, design, strategy and research to influence how we talk about our cards in-market and ensure we incorporate the customer lens into product strategy.
Key Responsibilities:
- Influence product strategy and roadmaps by bringing to the table your deep expertise of our customer, competitive landscape, and full suite of Capital One's products and services.
- Leverage customer data, research and observations to craft actionable insights that help inform optimal marketing strategies and product decisions to drive more acquisitions.
- Partner with analysts to develop tests that determine the optimal way to support, grow and communicate with customers to drive action.
- Help support the development and execution of marketing plans, including positioning, messaging, creative and channel decisions, campaign briefing, test design and targeting in partnership with internal teams, results monitoring, and communicating results to key stakeholders.
Basic Qualifications:
- Bachelor's degree in Marketing, Commerce or related field
- 2+ years experience in a marketing role with a strong analytical background
- 2+ years experience launching cross-channel, targeting marketing campaigns
- Previous experience working with an internal or external creative design team
- Previous experience working with internal or external research teams to design and execute studies
Estimated Salary: $80,000 - $110,000 per year.
Capital One Canada is committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.
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