Product Marketing Strategist

4 weeks ago

Old Toronto, Canada Rewind Full time

About Rewind

Rewind is a pioneering service that safeguards critical data for businesses of all sizes. Our focus is on protecting cloud-based data in applications such as Jira, GitHub, Confluence, and Shopify. Backed by prominent investors like Insight Partners, Inovia, Bessemer, and Atlassian Ventures, we're proud to be recognized as one of Canada's 50 fastest-growing technology companies (2023 Deloitte Fast 50).

We thrive in the fast-paced environment of startup life. If you excel in working with speed, agility, and creativity, you'll feel right at home here. To succeed with us, you'll need:

  • A team-first mentality, where collaboration is at the core of everything we do.
  • A performance-driven mindset, being proactive, goal-oriented, and focused on delivering high-quality results.
  • A flexible work-life approach, encouraging balance and understanding the need to recharge.
  • Customer-centricity, where our commitment to customers shapes everything we do.
  • The ability to take initiative and solve problems proactively.
  • Time for fun, working hard while enjoying the journey.

This Role

This position is the glue that connects our product strategy to the tactics needed to drive success in sales and marketing. You are the steel thread that builds go-to-market strategies and executes product launches.

You have an in-depth knowledge of our competitors, including what they do today and their future plans. You also understand our buyers better than they know themselves, including how they make their buying decisions. You support strategic insights with market evidence and use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our marketing, partner, and sales channels to be successful.

You will collaborate with the demand generation and content team to develop innovative programs that drive continued demand. The ability to grasp and present our product's value proposition in a way that clearly articulates how we solve our buyers' problems is crucial to success.

In addition to the marketing team, you will regularly collaborate with product managers, partners, and sales channels; it's a balancing act that requires strong diplomatic skills.

Your Responsibilities

  • Conduct market intelligence—be the expert on our buyers, who they are, how they buy, and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Collaborate with product management and marketing communications to develop product positioning, messaging, and content that resonate with our target buyer personas.
  • Understand and document our buyer's journey, including where they get information, and the who, what, when, and why behind the decisions they make.
  • Develop marketing programs for the products you support in conjunction with our marketing team.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis.
  • Plan the launches of net-new products, features, and releases of existing products.
  • Act as the primary thought leader for the products you support externally.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users.

Qualifications

To be successful in this role, having 5+ years of experience in product marketing in a B2B SaaS environment is crucial. You should also have:

  • Experience working with product teams to define product strategy.
  • A strong technical background and understanding.
  • Strong quantitative analytical ability and excellent written and oral communication skills.
  • Customer-centricity with experience speaking directly with customers.
  • Comfort in a fast-paced, entrepreneurial, start-up environment.
  • The ability to stay highly organized while managing multiple projects and priorities.

Additional Information

About Working at Rewind

We recognize that enjoying the journey is just as important as reaching our goals. We work hard to create a positive, inclusive environment where fun and laughter are part of our everyday routine.

  • Employee stock options.
  • 7 life leave days.
  • 2 Level Up days for professional development.
  • Summer hours (off every other Friday from June - September).
  • 4 week sabbatical after 4 years with us.
  • Paid parental leave.
  • $5000/year professional development allowance.
  • $1000/year wellness/home office allowance.

$120,000 - $150,000 per year

Rewind is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career.

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