Global Product Marketing Strategist

4 weeks ago

Old Toronto, Canada Rewind Full time
About Rewind

Rewind is a pioneering data protection service dedicated to safeguarding the critical information driving businesses of all sizes. Our focus lies in backing up cloud-based data, powering applications like Jira, GitHub, Confluence, and Shopify. We're backed by prominent investors such as Insight Partners, Inovia, Bessemer, and Atlassian Ventures, and proudly recognized as one of Canada's 50 fastest-growing technology companies (2023 Deloitte Fast 50).

We thrive in the fast-paced environment of startups, valuing speed, agility, and creativity. If you enjoy working collaboratively with a team-first mentality, performance-driven mindset, flexible work-life approach, customer-centricity, taking initiative, and making time for fun, you'll find your ideal match here.

Job Description: Product Marketing Strategist

This role serves as the bridge between product strategy and sales and marketing tactics. You will be responsible for building go-to-market strategies and executing product launches that drive success. Your expertise should include understanding competitors' strengths and weaknesses, buyers' preferences, and their decision-making processes.

You will back up strategic insights with market evidence and develop positioning and messaging that resonates with our target audience, empowering marketing, partner, and sales channels to succeed. Collaboration with the demand generation and content team is crucial to develop innovative programs that drive continued demand.

A key responsibility is presenting our product's value proposition clearly articulating how we solve buyers' problems, a skill essential to success. Regular collaboration with product managers, partners, and sales channels requires strong diplomatic skills.

Your primary duties:

  • Conduct Market Intelligence - be an expert on our buyers, including who they are, how they buy, and their key buying criteria.
  • Understand the competitive landscape - be an expert on our competition and how they are positioned.
  • Collaborate with product management and marketing communications to develop product positioning, messaging, and content that resonates with our target buyer personas.
  • Document our buyer's journey, including where they get information, and the who, what, when, and why behind their decisions.
  • Develop marketing programs for the products you support in conjunction with our marketing team.
  • Assess the effectiveness of marketing programs supporting your products on an ongoing basis.
  • Plan the launches of net-new products, features, and releases of existing products.
  • Act as the primary thought leader externally for the products you support.
  • Support our sales channels; train them on the problems we solve for our buyers and users.
Requirements

With at least 5 years of experience in product marketing in a B2B SaaS environment, you will be well-positioned for this role. Additionally, you possess:

  • Experience working with product teams to define product strategy.
  • A strong technical background and understanding.
  • Strong quantitative analytical ability and excellent written and oral communication skills.
  • Customer-centric with experience speaking directly with customers.
  • Comfort in a fast-paced, entrepreneurial start-up environment.
  • The ability to stay highly organized while managing multiple projects and priorities.
Compensation & Benefits

We offer a highly competitive salary of $120,000 - $150,000 per year, commensurate with experience, plus benefits that make us stand out as an employer of choice. These include:

  • Employee stock options.
  • 7 life leave days.
  • 2 Level Up days for professional development.
  • Summer hours (off every other Friday from June - September).
  • 4 week sabbatical after 4 years with us.
  • Paid parental leave.
  • $5000/year professional development allowance.
  • $1000/year wellness/home office allowance.

At Rewind, we strive to create a positive, inclusive environment where everyone can excel professionally and personally.

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