Senior Marketing Strategist

1 day ago

Old Toronto, Canada Notified, Inc. Full time
Company Overview:
Notified, Inc. is a pioneering provider of public relations and investor relations solutions. Our cutting-edge cloud-based software-as-a-service platforms have empowered thousands of public and private companies globally.

Job Summary:
We are seeking a seasoned Sr Director, Go-To-Market to lead the product marketing and sales enablement functions. As a visionary leader, you will set the go-to-market strategy, ensuring alignment across marketing, sales, and product teams. Reporting directly to the Chief Marketing Officer, you will serve as a critical link between product, sales, and marketing.

About the Role:
The ideal candidate will have a proven track record in building best-in-class product marketing organizations and managing products from conception through launch to broad adoption. You will be responsible for positioning and messaging, defining corporate and product positioning, messaging, and value frameworks to differentiate the brand and resonate with target audiences.

Main Responsibilities:
• Positioning and Messaging: Define and refine corporate and product positioning, messaging, and value frameworks to differentiate the brand and resonate with target audiences.
• Sales Enablement: Build and oversee a world-class sales enablement program that equips sales teams with the tools, training, and content needed for success.
• Cross-Functional Leadership: Act as the executive liaison and strategist between product management, sales, and marketing to ensure alignment and seamless execution.
• Product Lifecycle Management: Oversee product marketing efforts across the lifecycle, including strategy, launches, rollouts, and adoption tracking.
• Organizational Development: Recruit, mentor, and develop top talent to build a high-performing product marketing team.
• Innovation and Storytelling: Leverage new storytelling techniques, technology, and methodologies to enhance the impact of product marketing efforts.

Key Performance Indicators (KPIs):
• Product Adoption Rate: Measure and increase product utilization and customer engagement.

Requirements:
• Bachelor's degree from an accredited college or university with major course work in marketing, business administration, or a related field is required.
• Minimum 10 years' Product Marketing experience in B2B Technology companies, with proven success in driving product success and growth.
• Extensive experience in product marketing, with a proven track record of leading successful GTM strategies and product launches.
• Exceptional communication and stakeholder management skills, including at the executive level.

What We Offer:
• An estimated salary range of $150,000-$200,000 per year, depending on experience, location, and qualifications.
• A dynamic and innovative work environment that encourages collaboration, creativity, and growth.
• Opportunities for professional development and career advancement in a rapidly expanding company.

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