Strategic Digital Communications Specialist

4 hours ago


Guelph, Ontario, Canada University of Guelph Full time

Estimated annual salary: $60,000 - $80,000.

About the Position

The University of Guelph is seeking a skilled Digital, Web Content and Social Media Officer to join its team. This full-time position will be based in Guelph, ON.

Job Description

We are looking for a self-directed and resourceful digital communicator with a strong background in communications, marketing, or a related field. As our ideal candidate, you will have experience managing social media accounts and using content management systems such as Drupal, SharePoint, Canva, WordPress, Hootsuite, and/or Facebook Business Suite.

Your responsibilities will include creating and executing strategic digital media campaigns, assessing staff and faculty needs, and identifying opportunities for optimization. You will also manage and update the university's website, reviewing all web content for branding, accuracy, SEO best practices, and alignment with the university's strategic plan.

In consultation with key stakeholders and faculty, you will develop and execute strategic social media campaigns, aligning with critical dates in the university's operational cycle. You will advise faculty, staff, and leadership on digital media and digital design best practices.

Requirements
  • A bachelor's degree or equivalent in communications, marketing, journalism, graphic design, or a related program, and a minimum of two years of experience in a relevant field.
  • Experience managing social media accounts and using content management systems.
  • Demonstrated experience developing, executing, and evaluating strategic digital media campaigns.
  • Superior writing and editing skills.
  • Strong proficiency and experience in graphic design and visual communications.
  • Knowledge of design best practices and publishing processes.
  • Professional experience using Adobe Creative Suite.
  • Excellent analytical, communication, and interpersonal skills.
About the University of Guelph

The University of Guelph is one of Canada's leading research-intensive comprehensive institutions. We offer a range of undergraduate and graduate programs, and our faculty members are recognized experts in their fields.

If you are a motivated and detail-oriented individual with a passion for digital communications, we encourage you to apply for this exciting opportunity. Please visit our website to view a detailed posting for the position of Digital, Web Content and Social Media Officer.



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