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Strategic Marketing Automation Leader

1 month ago


Guelph, Ontario, Canada The Co-operators Group Limited Full time

The Co-operators Group Limited is a leading Canadian financial services co-operative, committed to being a catalyst for a sustainable and resilient society. As a key player in the industry, we prioritize our people, providing a strong culture and development opportunities that enable our team to thrive.

We are seeking an experienced Strategic Marketing Automation Leader to join our Marketing and Communications team. This role plays a critical part in driving innovation and being the industry leader in client engagement.

As a Strategic Marketing Automation Leader, you will work with stakeholders to build, implement, and manage email marketing and marketing automation campaigns, programs, workflows, and processes that support our product marketing strategies and goals. You will be the primary contact for email marketing and marketing automation activities across the organization, playing a vital role in driving efficiencies, client engagement, and achieving business and marketing objectives.

Key Responsibilities:
  • Collaborate with internal stakeholders, including business, MarCom, Digital, and others, on email marketing and marketing automation initiatives.
  • Primary point of contact for triaging and prioritizing incoming email marketing and marketing automation requests/asks.
  • Provide business and marketing stakeholders with recommendations and ideas to execute effective email communications and lead generation programs.
  • Lead strategic and operational email marketing and marketing automation initiatives across the enterprise to drive performance improvements.
  • Continuously enhance the impact of marketing automation to help the company grow at pace.

To succeed in this role, you will require a bachelor's degree or master's degree in Marketing or Digital Marketing or Business Administration, with 6-9 years of progressive experience in email marketing or marketing automation, or a similar role. You should have excellent knowledge of Salesforce products, particularly Email Studio and Advertising Studio Marketing Cloud Personalization. Additionally, you should have a strong understanding of marketing analytics and/or Business Intelligence data and concepts.

What We Offer:
  • A competitive salary range of $80,000 - $110,000 per year, depending on experience.
  • Flexible work options and paid time off to support your personal and family needs.
  • Paid volunteer days to give back to your community.
  • A comprehensive total rewards package, including group retirement savings plans, pension, and benefits (health and wellness, dental, disability, and life coverage).