Digital Marketing Specialist for Climate Tech

22 hours ago

Guelph, Ontario, Canada RWDI Ventures Full time
Company Overview

ClimateFirst is a pioneering climate tech startup that is revolutionizing the way commercial real estate companies address climate risk. By providing cutting-edge insights, tools, and strategies, we enable our clients to enhance the resiliency of their assets.

Job Description

We are seeking an experienced Digital Marketing Specialist to join our dynamic team and help drive our growth strategy. As a key member of our marketing team, you will work closely with cross-functional teams to align marketing efforts with product development and business objectives.

Key Responsibilities:
  • Lead Generation: Develop and execute lead-generation strategies, including email marketing, content marketing, webinars, and paid media campaigns, to drive high-quality leads for our sales team.
  • Product Marketing: Assist in developing product positioning, messaging, and collateral that differentiates our solutions in the market.
  • Multi-Channel Marketing: Coordinate and execute multi-channel marketing campaigns (digital, social media, print, events) to increase brand visibility and engagement. Track and analyze the performance of these campaigns to optimize results.
  • Content Creation: Develop and manage content for various marketing channels, including blog posts, case studies, whitepapers, infographics, and videos, aligning with our brand voice and mission.
  • Event Coordination: Support the planning and execution of online and in-person events, including webinars, trade shows, and industry conferences.
  • Marketing Analytics: Monitor, analyze, and report on key marketing metrics (e.g., website traffic, conversion rates, campaign performance) to inform data-driven decision-making and strategy adjustments.
Required Skills and Qualifications
  • A post-secondary degree or diploma in Marketing, Communications, Business, or a related field.
  • 5 years of experience in a marketing role, preferably in a B2B SaaS environment.
  • Proven experience in lead generation, product marketing, and multi-channel marketing (digital and traditional).
  • Experience working in a startup environment is an asset.
  • Strong writing and content creation skills, with the ability to adapt messaging for different audiences and platforms.
  • Proficiency with marketing automation tools, CRM software, and analytics tools.
  • Strong analytical mindset with the ability to interpret data and translate it into actionable insights.
Estimated Salary Range: $80,000 - $110,000 per year

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