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Senior Brand Strategy Manager

1 month ago

Toronto, Ontario, Canada Lyft Full time

At Lyft, our mission is to improve people's lives with the world's best transportation. To achieve this, we focus on creating an open, inclusive, and diverse organization that fosters innovation and exceptional results.

The Marketing & Communications team is dedicated to building an iconic brand for the future while driving profitable growth today. Our customer-obsessed approach ensures that we deliver brand love, loyalty, and exceptional value to both drivers and riders.

We are seeking a data-driven, passionate, and collaborative Marketer to join our Marketing team as Senior Manager, Brand Strategy. In this role, you will amplify the Lyft brand and execute on high-impact brand strategies grounded in consumer insights and cultural moments.

Key Responsibilities:

  • Lead high-priority integrated marketing efforts to build brand preference for Lyft, spearhead campaign planning, creative brief development, go-to-market planning, and oversight of execution/implementation.
  • Partner with cross-functional leaders from various disciplines to determine channel strategy, activations, and product integration.
  • Partner with the Product Marketing team on the development and implementation of consumer messages that will pull through brand programs.
  • Support acquisition efforts that simultaneously build brand preference.
  • Create alignment with key internal partners through consistent communication and deliver program playbooks that will help extend the brand message among both internal and external partners.

Requirements:

  • 7+ years of brand marketing experience with 2+ years of leadership experience.
  • Experience working with product managers and/or product marketers, specifically driving towards infusing brand into the product experience.
  • Expert at writing strategic briefs and working closely with creative teams to ensure work is delivering against the brief.
  • Consistently leverages data, analytics, insights, and metrics to propel brand strategy and execute compelling marketing programs that deliver measurable impact.
  • Extraordinary interpersonal and communication skills, cultivator of strong cross-functional relationships.
  • Inspires creative thinking and a 'make it happen' mindset at all levels within their organization.
  • Forward-thinking, analytical, and problem-solving mindset; experience in navigating fast-paced, ambiguous environments.

Benefits:

  • Extended health and dental coverage options, along with life insurance and disability benefits.
  • Mental health benefits.
  • Family building benefits.
  • Access to a Health Care Savings Account.
  • In addition to provincial observed holidays, team members get 15 days paid time off, with an additional day for each year of service.
  • 4 Floating Holidays each calendar year prorated based off of date of hire.
  • 10 paid sick days per year regardless of province.
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible.

Lyft proudly pursues and hires a diverse workforce. We believe that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, color, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offenses, or any other basis protected by applicable law or by Company policy. We also strive for a healthy and safe workplace and strictly prohibit harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter now if you wish to make such a request.

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays, and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.