Senior Brand Manager
4 weeks ago
Zensurance is a leading InsurTech company that's revolutionizing the commercial insurance market. We're seeking a seasoned Senior Brand Manager to shape and amplify our brand in the competitive insurance landscape.
About the RoleAs a Senior Brand Manager, you'll be responsible for:
- Developing and executing brand strategies to increase awareness and engagement among self-employed professionals and micro-businesses across Canada.
- Collaborating with cross-functional teams to develop a unified brand messaging strategy and ensure brand consistency throughout the user experience.
- Leading the ideation and execution of innovative B2C brand campaigns to drive e-commerce sales and grow brand awareness metrics.
- Conducting market research and competitor analysis to inform data-driven strategies and optimize brand initiatives.
- Defining and articulating the brand's core values, mission, and strategic vision to inspire and motivate the team.
To succeed in this role, you'll need:
- 5+ years of brand management experience with a strong focus on B2C marketing.
- Proven track record of developing and executing successful brand strategies that drive business results.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Ability to experiment, measure, and analyze data to inform brand initiatives and optimize results.
As a Senior Brand Manager at Zensurance, you'll enjoy:
- Opportunity to work for Canada's fastest-growing InsurTech scale-up.
- Primarily remote work environment with a laptop, extra monitor, and main accessories provided.
- Comprehensive and flexible health and dental plans to suit all lifestyles, including mental health.
- Health/Personal Spending Accounts to subsidize your healthy habits and purchases.
- Parental Leave Top Up and other benefits that support your well-being.
We're an inclusive employer that celebrates diversity in our workforce structure. We encourage applications from all qualified candidates and will accommodate applicants' needs under the respective provincial human rights codes throughout all stages of the recruitment and selection process.
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