Brand Strategy Leader

6 days ago


Toronto, Ontario, Canada Lyft Full time
Senior Director, Brand

We are seeking an accomplished Senior Director of Brand & Integrated Marketing to spearhead the development and execution of a comprehensive brand strategy that aligns with Lyft's mission and long-term goals. The ideal candidate will possess a deep understanding of customer insights and data analytics, with the ability to translate them into actionable strategies.

This senior leadership role requires a seasoned executive with 15+ years of experience in brand management and integrated marketing, with a proven track record of building and growing iconic brands at a senior level. The successful candidate will be responsible for leading a high-performing team, fostering a culture of excellence, creativity, and collaboration, and ensuring the brand vision is consistently communicated and reinforced across all channels and touchpoints.

The Executive Brand Director will be responsible for:

  • Building, mentoring, and leading a high-performing brand and integrated marketing team.
  • Developing and executing a comprehensive brand strategy that aligns with Lyft's mission and long-term goals.
  • Leading the evolution of the brand, ensuring it remains relevant, innovative, and resonates deeply with our target audience.
  • Collaborating with senior cross-functional leaders to ensure cohesive and impactful campaigns.
  • Managing and cultivating relationships with external agencies and partners.
  • Monitoring and analyzing brand performance metrics, using insights to optimize strategies and tactics for maximum impact.

In return for your expertise, you can expect a competitive salary of $250,000 - $350,000 per year, plus a range of benefits including extended health and dental coverage options, mental health benefits, family building benefits, access to a Health Care Savings Account, 15 days paid time off, and 4 Floating Holidays each calendar year prorated based off of date of hire.

Lyft is an equal opportunity employer committed to diversity, equity, and inclusion. We believe that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy.


  • Marketing Leader

    2 weeks ago


    Toronto, Ontario, Canada BrandBastion Full time

    **BrandBastion: The Future of Social Media Management**We're on a mission to revolutionize social media engagement for global brands. As our VP Marketing, you'll be at the forefront of this journey, leading our brand strategy and demand generation efforts.Key Responsibilities:Develop and execute a bold marketing strategy to position BrandBastion as the go-to...

  • Brand Ambassador

    4 weeks ago


    Toronto, Ontario, Canada Brand Momentum Full time

    About UsWe are seeking enthusiastic and outgoing individuals to represent our client's brand at a major event. As a Brand Ambassador, you will be responsible for engaging with attendees, distributing promotional materials, and generating brand awareness.Responsibilities:Engage with event attendees and generate brand awarenessDistribute promotional materials,...

  • Brand Ambassador

    4 weeks ago


    Toronto, Ontario, Canada Brand Momentum Full time

    About UsBrand Momentum is a leading sales, marketing, and retail company with headquarters in Toronto. We are seeking a Food Handler certified Brand Associate to work across Toronto for one of our clients.We are hiring enthusiastic and target-driven Brand Associates for our Big Box Store Diwali Sampling Program. This role involves sampling products related...


  • Toronto, Ontario, Canada Lyft Full time

    About the RoleWe are seeking a seasoned and visionary Senior Director of Brand & Integrated Marketing to lead our brand strategy and vision. This individual will be responsible for developing and executing a comprehensive, customer-centric, and forward-thinking brand strategy that aligns with Lyft's mission and long-term goals.Key ResponsibilitiesBuild,...


  • Toronto, Ontario, Canada Brand Momentum Full time

    Brand Ambassador/Model OpportunityAbout the Role:We are seeking a charismatic and energetic Brand Ambassador/Model to represent a premium alcohol brand at various events.Key Responsibilities:Creating brand awareness and delivering key messagesInteracting with consumers and sampling alcoholRequirements:Head/full body shotCertified to serve alcohol and able to...

  • Brand Leader

    1 month ago


    Toronto, Ontario, Canada AllSaints Full time

    About the RoleWe are seeking a highly skilled and experienced Brand Leader to join our team at AllSaints. As a Brand Leader, you will be responsible for leading our retail operations, driving sales growth, and delivering exceptional customer experiences.Key ResponsibilitiesLead and develop a high-performing team of retail managers and stylists to achieve...


  • Toronto, Ontario, Canada Lyft Full time

    At Lyft, our mission is to revolutionize transportation with a customer-centric approach. To achieve this, we're seeking a Senior Manager, Brand Strategy, to amplify our brand and drive high-impact marketing efforts.This role involves leading integrated marketing campaigns, developing strategic briefs, and collaborating with cross-functional teams to execute...


  • Toronto, Ontario, Canada Brand Momentum Full time

    About the RoleWe are seeking an enthusiastic and outgoing individual to represent our client's brand at events. As a Brand Ambassador, you will be responsible for engaging with attendees, distributing promotional materials, and generating brand awareness.Responsibilities:Engage with event attendees and generate brand awarenessDistribute promotional...


  • Toronto, Ontario, Canada Lyft Full time

    At Lyft, our mission is to revolutionize the transportation industry by creating an exceptional brand experience. To achieve this, we need a talented Brand Strategy Manager to join our Marketing team.This role involves amplifying the Lyft brand and executing high-impact brand strategies grounded in consumer insights and cultural moments. You will be a...


  • Toronto, Ontario, Canada Lyft Full time

    At Lyft, our mission is to revolutionize transportation with a customer-centric approach. To achieve this, we need a talented Brand Strategy Manager to amplify our brand and drive high-impact marketing efforts.This role involves leading integrated marketing campaigns, developing strategic briefs, and collaborating with cross-functional teams to bring the...


  • Toronto, Ontario, Canada Lyft Full time

    At Lyft, our mission is to improve people's lives with the world's best transportation. To achieve this, we're building an inclusive and diverse organization that fosters innovation and exceptional results. Our Marketing & Communications team is dedicated to creating an iconic brand for the future while driving profitable growth today. We're seeking a...


  • Toronto, Ontario, Canada Lyft Full time

    Job SummaryWe are seeking a seasoned Director of Brand Strategy and Integrated Marketing to join our team at Lyft. As a key member of our Marketing & Communications team, you will be responsible for building and executing a comprehensive brand strategy that aligns with our mission and long-term goals.About the RoleThis is a senior leadership position that...


  • Toronto, Ontario, Canada Brand Momentum Full time

    We are seeking a charismatic and energetic Ambassador to represent our brand in the Toronto market.About the RoleThis is an exciting opportunity to engage with customers at various Costco locations nationwide, promoting and distributing samples of our product. As a key representative of our brand, you will be responsible for creating memorable experiences...


  • Toronto, Ontario, Canada Bond Brand Loyalty Full time

    About Us:Bond Brand Loyalty is a global leader in customer engagement and loyalty strategy. We empower businesses to create lasting relationships with their customers through innovative solutions. As a Customer Engagement Director, you will play a critical role in shaping our company's thought leadership and research efforts.


  • Toronto, Ontario, Canada Brand Momentum Full time

    Brand Ambassador/Promo Model OpportunityWe are seeking a highly motivated and charismatic Brand Ambassador/Promo Model to join our team at Brand Momentum. As a Brand Ambassador, you will be responsible for promoting our brand and products in a retail setting, engaging with customers, and providing exceptional customer service.Key Responsibilities:Meet daily...

  • Brand Ambassador

    4 weeks ago


    Toronto, Ontario, Canada Brand Momentum Full time

    About the RoleWe are seeking enthusiastic and outgoing individuals to represent our client's brand at the upcoming Toronto Pride Weekend. As a Brand Ambassador, you will be responsible for engaging with event attendees, distributing promotional materials, and generating brand awareness.Key ResponsibilitiesEngage with event attendees and generate brand...


  • Toronto, Ontario, Canada Brand Momentum Full time

    Brand Ambassador OpportunityWe are seeking a charismatic Brand Ambassador to represent our client at various Costco locations nationwide. As a Brand Ambassador, you will be responsible for engaging with customers, promoting our product, and creating memorable experiences that turn interactions into potential sales.Key Responsibilities:Meet daily sales...


  • Old Toronto, Ontario, Canada Prodigy Education Full time

    About the RoleWe are seeking a highly skilled and experienced Director of Brand Strategy to lead the refinement and implementation of a cohesive brand strategy for Prodigy Education. As a key member of our leadership team, you will be responsible for aligning our brand strategy with our mission and values, and ensuring consistency across all marketing...


  • Toronto, Ontario, Canada Lyft Full time

    At Lyft, our mission is to improve people's lives with the world's best transportation. To achieve this, we focus on creating an open, inclusive, and diverse organization that fosters innovation and exceptional results.The Marketing & Communications team is dedicated to building an iconic brand for the future while driving profitable growth today. Our...

  • Brand Ambassador

    1 week ago


    Toronto, Ontario, Canada Brand Momentum Full time

    About UsWe are seeking enthusiastic and outgoing individuals to represent our brand at the upcoming event. As a Brand Ambassador, you will be responsible for engaging with attendees, distributing promotional materials, and generating brand awareness.Key Responsibilities:Attend the event on specific dates and engage with attendeesDistribute promotional...