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Senior Brand Manager
2 months ago
We’re seeking an exceptional Senior Brand Manager – Hematology to lead our efforts in the new therapeutic area. Reporting to the Business Unit Lead, you will be accountable for ensuring pre-launch milestones are met to enable a successful launch of pirtobrutinib in the market.
You will play a critical role in developing the launch plans, from thought leader engagement, environmental shaping, Go-to-Market strategy, and other deliverables related to the launch. You will work closely with global, IBU, and local cross-functional teams to lead the development and implementation of our launch plans, brand strategy, and tactics.
Key responsibilities include:
Driving the development and implementation of hematology vision and strategy for Lilly Canada
Informing and supporting the commercial shifts necessary to successfully deliver on the hematology strategy
Gaining deep customer insights across patients, payers, and HCPs to inform our brand strategy in this market
Leadership of the customer planning process, supporting the business planning process, and leadership of the operational planning process for pre-NOC and post-NOC activities
Partnering with the Global and IBU teams to ensure alignment on strategy and efficient use of common resources
Driving and leading the launch preparation partnership process in collaboration with the cross-functional local and global teams
Managing of the overall commercial brand budget for pre and post-launch
Driving innovative thinking across the cross-functional team for a bold and comprehensive pre and post-launch OCE plans
Requirements include a university degree, 7+ years of marketing-related experience, experience with brand management, and extensive omnichannel marketing experience.
