Director of Brand Strategy

2 weeks ago

Old Toronto, Ontario, Canada Prodigy Education Full time
About the Role

We are seeking a highly skilled and experienced Director of Brand Strategy to lead the refinement and implementation of a cohesive brand strategy for Prodigy Education. As a key member of our leadership team, you will be responsible for aligning our brand strategy with our mission and values, and ensuring consistency across all marketing channels and touch points.

Key Responsibilities
  • Develop and execute a comprehensive brand strategy that unifies our mission, values, and unique strengths for each of our target customers.
  • Define and communicate the brand's overarching positioning, messaging, and value proposition, ensuring alignment with our organization's collective vision and goals.
  • Collaborate with marketing teams to strategize integrated campaigns and initiatives that effectively deliver on the brand's message and values while driving meaningful engagement and results.
  • Ensure that brand messaging and the brand tone of voice are consistent and resonate with all audiences in all channels.
  • Provide leadership of a creative team, fostering a collaborative, motivational environment, with a focus on skill development and continuous learning to maximize team effectiveness and growth.
  • Oversee the development of creative assets that resonate with target audiences and reinforce brand positioning.
  • Accountable for budget and resource management of creative freelancers and agency partners.
About You
  • Extensive brand and creative experience, with in-depth knowledge of brand strategy development, positioning, and brand identity management.
  • Demonstrated ability to think strategically and holistically, with a keen focus on both the big picture and tactical execution, ensuring alignment with organizational objectives.
  • Capacity to analyze complex situations, anticipate future trends, and conceptualize and implement plans to achieve outcomes and drive success.
  • Proficiency in leveraging data analytics and insights to inform brand strategy, marketing, and communications initiatives, driving effective decision-making and optimizing outcomes.
  • Proven project management skills, delivering on-time and on-budget deliverables.
  • Change management experience with implementing new brand strategy in a multifaceted, complex environment.
  • Strong interpersonal skills and relationship-building capabilities within cross-functional structures, enabling effective engagement with a diverse range of stakeholders in support of shared objectives.
What We Offer
  • A mission-driven organization dedicated to helping every student in the world love learning.
  • A company that empowers a Growth Mindset among its team members, so you grow as we do.
  • A Total Rewards Program that reflects our commitment to your financial, physical, and mental well-being.
  • A culture that is built slowly from the ground up and is always evolving.

We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education.

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