Head of Brand Strategy

1 month ago

Old Toronto, Ontario, Canada Aecon Concessions Full time
About Aecon Concessions

Aecon Concessions is a leading infrastructure development company, safely and sustainably building what matters for future generations to thrive. We lead some of the most impactful infrastructure projects of our generation, at the forefront of transformational change in transportation and energy, and partnering every day to build, connect, power, and strengthen our communities.

Job Title: Senior Manager, Marketing

We are seeking a highly skilled Senior Manager, Marketing to join our Corporate Communications & Marketing Team. As a key member of our team, you will be responsible for developing strategic marketing content and campaigns in support of Aecon's corporate and business development objectives in regional, national, and international markets.

Key Responsibilities:
  • Determine the competitive market advantage(s) for each group and collaborate on the development of marketing and communications strategies to support brand awareness and business development efforts in each respective sector.
  • Develop and drive compelling marketing strategies and content to support overall business objectives, including print assets, tradeshow exhibitions, client presentations, digital assets, website content, etc., leveraging multiple communications channels and tactics.
  • Support our operating sectors from a brand perspective on the development of new and transitioning business lines, ensuring alignment with Aecon's brand architecture.
  • Lead corporate brand content development efforts – from ideation to implementation – in collaboration with internal clients and Corp Comms/Corp Affairs teams.
  • Conduct market research and competitive analysis and planning to support marketing and brand awareness strategies.
Requirements:
  • Bachelor's degree in communications, marketing, business, or closely related field.
  • Minimum 5-7 years of marketing experience, including at least 3 years' marketing management experience.
  • Broad experience in evolving complex information into compelling marketing digital and print content for the purposes of driving audience engagement and new business opportunities.
  • Experience creating influential brand awareness and communications campaigns and successfully collaborating with business operations to implement.
  • Highly developed organizational and time management skills.
  • Ability to think critically and draw from several resources (and interact with all levels of staff) to create unified and persuasive marketing collateral materials.
  • Proficiency in Microsoft Office 365 and Canva.
Aecon's Commitment to Diversity and Inclusion

Aecon fosters diversity, inclusion and belonging within and across our organization. We welcome all to apply including, women, visible minorities, Indigenous peoples, persons with disabilities, and persons of any sexual orientation or gender identity.

We are committed to adhering to the objectives and requirements outlined in the Accessible Canada Act (ACA), and to meeting the accessibility needs of persons with disabilities in a timely manner, through the implementation of the requirements of the ACA and its applicable regulations.

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