Senior Brand Strategy Manager

4 weeks ago

Toronto, Ontario, Canada Lyft Full time

At Lyft, our mission is to revolutionize the transportation industry by creating an exceptional brand experience. To achieve this, we need a talented Brand Strategy Manager to join our Marketing team.

This role involves amplifying the Lyft brand and executing high-impact brand strategies grounded in consumer insights and cultural moments. You will be a champion of the Lyft brand, developing close relationships with key cross-functional partners to bring the brand to life across all consumer touchpoints.

Key Responsibilities:

  • Lead integrated marketing efforts to build brand preference for Lyft, spearhead campaign planning, creative brief development, and go-to-market planning.
  • Partner with cross-functional leaders to determine channel strategy, activations, and product integration.
  • Develop and implement consumer messages that will pull through brand programs.
  • Support acquisition efforts that simultaneously build brand preference.
  • Act as the guardian of the brand, ensuring alignment with key internal partners and delivering program playbooks that extend the brand message.

Requirements:

  • 7+ years of brand marketing experience with 2+ years of leadership experience.
  • Experience working with product managers and/or product marketers, specifically driving towards infusing brand into the product experience.
  • Expertise in writing strategic briefs and working closely with creative teams.
  • Consistent use of data, analytics, insights, and metrics to propel brand strategy.
  • Extraordinary interpersonal and communication skills, with a strong ability to cultivate cross-functional relationships.

Benefits:

  • Extended health and dental coverage options, along with life insurance and disability benefits.
  • Mental health benefits.
  • Family building benefits.
  • Access to a Health Care Savings Account.
  • 15 days paid time off, with an additional day for each year of service.
  • 4 Floating Holidays each calendar year prorated based on date of hire.
  • 10 paid sick days per year.
  • 18 weeks of paid parental leave.

Lyft is an equal opportunity employer and welcomes applications from diverse candidates. We strive for a healthy and safe workplace and strictly prohibit harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process.

This role will be in-office on a hybrid schedule, with a mix of in-office and remote work. Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays, and a team-specific third day.

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