Leadership Director for Brand Strategy

7 days ago

Toronto, Ontario, Canada Lyft Full time
About the Role

We are seeking a seasoned and visionary Senior Director of Brand & Integrated Marketing to lead our brand strategy and vision. This individual will be responsible for developing and executing a comprehensive, customer-centric, and forward-thinking brand strategy that aligns with Lyft's mission and long-term goals.

Key Responsibilities
  • Build, mentor, and lead a high-performing brand and integrated marketing team, fostering a culture of excellence, creativity, and collaboration.
  • Lead brand strategy & vision, ensuring it remains relevant, innovative, and resonates deeply with our target audience.
  • Act as a senior advisor and thought leader within the organization, providing strategic guidance on brand and marketing initiatives.
  • Collaborate with senior cross-functional leaders, including Product, Growth, and Communications, to ensure cohesive and impactful campaigns.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • 15+ years of experience in brand management and integrated marketing, with a proven track record of building and growing iconic brands at a senior leadership level.
  • Deep expertise in customer insights and data analytics, with the ability to translate them into actionable strategies.
  • Strong executive leadership skills with experience managing and developing high-performing teams.
Benefits
  • Extended health and dental coverage options, along with life insurance and disability benefits.
  • Mental health benefits.
  • Family building benefits.
  • Access to a Health Care Savings Account.
  • 15 days paid time off, with an additional day for each year of service.
  • 4 Floating Holidays each calendar year prorated based off of date of hire.
  • 10 paid sick days per year regardless of province.
  • 18 weeks of paid parental leave.
About Lyft

Lyft proudly pursues and hires a diverse workforce. We believe that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy.

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