Director, Promotions, Retail Strategy

3 weeks ago

Brampton, Ontario, Canada Loblaw Full time
About the Role

The Director, Promotions, Retail Strategy is accountable for leading a team to execute on category-established guardrails to achieve promotional investment targets, guide promotional activity within the banners for their specified division, resulting in year-over-year promotional sales growth.

Key Responsibilities
  • Determine what events/themes are required, how many pages are needed for an ad, review item selection against program roll-up for financial and strategic guardrails.
  • Provide banner and category insight in postmortems, analyze sales and product sell-through.
  • Oversee regional input on seasonal programs to ensure events are representative of banner & regional identity.
  • Decide, along with Sr. Director, what is represented on the front page by BU.
  • Collaborate with BU to identify BU-themed pages.
  • Support in-store weekly ads, as well as local and regional banner-specific event planning.
  • Support event material selection and planning with Divisional Marketing Team.
  • Support Promotions Lead in cross-functional meetings (i.e. Central Marketing).
  • Roll up individual category plans into a holistic ad program.
  • Participate in the ad creative meeting and update the business unit regarding themes and graphics needed.
  • Oversee changes to the promo program as the ad evolves through the process.
  • Oversee communication of promotional plans and strategies (DMAP/Pocket Guide/Execution Guide) and all other promo marketing tools to Category & Operations and hand off the plan for execution.
  • Work directly with category teams and Operations on planning promo strategies and coordinating plans.
  • Manage ad hoc reporting and analytical requirements for promotional activity.
Requirements
  • Post-secondary degree.
  • 5-7 years of business experience in marketing, merchandising, or pricing role.
  • 3-5 years people management experience.
Core Competencies
  • Exceptional interpersonal skills in order to effectively source information, influence, obtain approvals, build relationships, and provide sufficient influence to achieve success.
  • Strong data management and analytical skills with strict attention to detail and the ability to develop business insights and effectively communicate them to the business.
  • Creative problem solver and strategic thinker with a strong work ethic. Highly organized, able to prioritize multiple projects effectively and work independently in a fast-paced environment.

Loblaw Companies Limited is committed to Sustainability and Social Impact, focusing on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing, and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect, and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada's Top Employers, Canada's Best Diversity Employers, Canada's Greenest Employers & Canada's Top Employers for Young People.

We are committed to creating accessible environments for our colleagues, candidates, and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

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