Director, Promotions, Retail Strategy

1 week ago

Brampton, Ontario, Canada Loblaw Companies Ltd - Head Office Full time
Job Title: Director, Promotions, No Frills

At Loblaw Companies Limited, we are seeking a highly skilled and experienced Director, Promotions, No Frills to join our team. As a key member of our marketing team, you will be responsible for leading a team to execute on category established guardrails to achieve promotional investment targets, guide promotional activity within the banners for their specified division, resulting in year over year promotional sales growth.

Key Responsibilities:
  • Determine what events/themes are required, how many pages are needed for an ad, reviews item selection against program roll-up for financial and strategic guardrails.
  • Provide banner and category insight in postmortems, analyzes sales and product sell through.
  • Oversee regional input on seasonal programs to ensure events are representative of banner & regional identity.
  • Decides, along with Sr. Director, what is represented on the front page by BU.
  • Collaborates with BU to identify BU themed pages.
  • Support in-store weekly ads, as well as local and regional banner specific event planning.
  • Support event material selection and planning with Divisional Marketing Team.
  • Support Promotions Lead in cross functional meeting (i.e. Central Marketing).
  • Roll up individual category plans into a holistic ad program.
  • Participate in the ad creative meeting and update the business unit regarding themes and graphics needed.
  • Oversee changes to the promo program as the ad evolves through the process.
  • Oversee communication of promotional plans and strategies (DMAP/Pocket Guide/Execution Guide) and all other promo marketing tools to Category & Operations and hand off the plan for execution.
  • Work directly with category teams and Operations on planning promo strategies and coordinating plans.
  • Manage ad hoc reporting and analytical requirements for promotional activity.
Requirements:
  • Post-secondary degree.
  • 5-7 years of business experience in marketing, merchandising or pricing role.
  • 3-5 years people management experience.
What We Offer:

We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits. Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

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