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Business Development Manager for Luxury Automotive Experience

1 month ago


Markham, Ontario, Canada Hyundai Full time
Unlock Your Potential in a Dynamic Environment

We are seeking an exceptional Business Development Manager to join our team at Hyundai Canada. This is an exciting opportunity to leverage your skills and expertise in luxury automotive experience, salesforce marketing cloud, and customer relationship management.

About the Role

This role will be responsible for fostering a guest-first mindset across the organization, developing recommendations and programs to increase customer engagement and loyalty. Key responsibilities include leading the development and execution of lead management programs for Genesis Canada, providing lead acquisition support to Distributors, and continuous improvement of lead management programs and platforms.

The ideal candidate will have 7+ years of relevant experience in same or similar function with luxury automotive experience being desirable. A completion of an undergraduate degree in Marketing, Business Administration, Data Analytics or related field, or an equivalent combination of experience and education is required.

Key Responsibilities:
  • Manage the Customer Relationship Management program (CRM) including Guest relationship communications, lead generation and vendor management.
  • Collaborate with Canadian Genesis Distributors and the Genesis Canada Marketing Team to develop and implement CRM strategies.
  • Optimize the Genesis Canada CRM Database, acting as the point person for all Salesforce CRM initiatives.
  • Working with Salesforce, manage data quality, analysis and provide actionable insights to enhance Guest loyalty, engagement and lead generation efforts.
What You Will Bring
  • Completion of an undergraduate degree in Marketing, Business Administration, Data Analytics or related field, or an equivalent combination of experience and education.
  • 7+ years of relevant experience in same or similar function with luxury automotive experience being desirable.
  • Salesforce/Marketing Cloud experience required.
Estimated Salary: $90,000 - $120,000 per year

We offer a competitive salary range based on industry standards and location. Our total compensation package includes additional benefits such as health benefits, car leasing program, flexible start times, RRSP matching, maternity and parental leave top-up, career development and mentoring program, and tuition reimbursement support.