Digital Presence Strategist

7 days ago

Canada Agility CMS Full time
About the Role

We are seeking a highly skilled and experienced Digital Presence Strategist to join our marketing team at Agility CMS. As a key member of our team, you will be responsible for creating and executing a comprehensive digital presence strategy that showcases our brand and drives business growth.

Key Responsibilities
  • Develop and implement a digital presence strategy that aligns with our business goals and objectives
  • Manage and maintain our social media presence across various platforms, including content creation, engagement, and analytics
  • Collaborate with our development team to understand our product and provide valuable input during community engagement
  • Work closely with our customer experience team to understand customer feedback and align with their needs
  • Regularly work with our sales team to understand feedback during the sales process and adjust our messaging accordingly
  • Develop and maintain relationships with external partners, including agencies and third-party writers
  • Monitor and analyze community sentiment, trends, and performance metrics to optimize ongoing strategies
Requirements
  • Post-secondary degree in Digital Media, Business, Marketing, Public Relations, or Communications
  • 7+ years of referenceable hands-on experience in marketing, social media, or content creation/management for a B2B SaaS software or technology company
  • Exceptional written and verbal communication skills
  • A track record of writing effective blog posts, social media posts, web pages, etc.
  • Experience using generative AI for brainstorming and creating foundations for content
  • Familiarity with and previous corporate use of forums such as Reddit where specialized communities exist and interact
  • Proven ability to understand a technically complex product or service offering and produce messaging that effectively communicates unique value in a non-complicated way
  • A strong grasp of strategic planning which helps create and execute community engagement strategies, aligning them with the organization's larger business goals
  • Proven experience in liaising with internal subject matter experts in order to gather information and transform it into external facing content
  • Ability to utilize analytical tools to gauge community sentiment, monitor trends, and optimize ongoing strategies
  • Excellent time management and organization skills with the ability to manage multiple projects and responsibilities to achieve measurable results on time
What We Offer
  • A unique opportunity to be a founding member of a marketing department that is shaping the Agility CMS brand
  • Direct input into the brand's strategy, tone of voice, personality, and more
  • A collaborative and innovative work environment with a team of motivated and dedicated individuals
  • Opportunities for growth and professional development in a rapidly evolving industry

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