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Lead Content Marketing Strategist

3 months ago

Canada PayScale, Inc. Full time $137,900 - $206,900

Position Overview: As a Lead Content Marketing Strategist at PayScale, Inc., you will be instrumental in defining the market presence and strategic approach for our diverse product offerings.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies that align with organizational objectives.
  • Conduct thorough market analysis to uncover emerging trends and leverage customer insights for impactful storytelling.
  • Collaborate with cross-functional teams, including product development, sales, and customer support, to ensure cohesive product launches and consistent messaging across all platforms.
  • Mentor and guide junior marketing professionals, fostering a collaborative and growth-oriented environment.
  • Utilize strong analytical skills to monitor and enhance campaign performance, making informed decisions based on data.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related discipline; MBA preferred.
  • Over 7 years of experience in product or portfolio marketing with a proven history of executing successful marketing strategies.
  • Strong analytical capabilities to interpret market data and drive data-informed decisions.
  • Familiarity with digital marketing tools and platforms, including CRM systems, marketing automation, and analytics software.

Compensation and Benefits:

  • This role is eligible for an annual corporate bonus.
  • Comprehensive benefits package including medical, dental, vision, and life insurance.
  • 401(k) retirement plan with immediate company match.
  • Flexible work arrangements, allowing employees to choose their preferred work environment.

Company Culture: PayScale, Inc. is dedicated to fostering an inclusive workplace that values diversity and equal opportunity. We are committed to creating a supportive environment for all employees.

Note: During the application process, we will never request sensitive personal information.