Digital Media Strategist

7 days ago

Canada Cardinal Path, LLC Full time
About the Role

We are seeking a highly skilled Digital Media Strategist to join our team at Cardinal Path, LLC. As a Senior Consultant Digital Media, you will play a key role in helping our clients harness their data and activate against it in pursuit of their business goals.

As a Digital Media Expert, you will leverage your deep knowledge of digital media and analytics to advise clients on current media trends, how to achieve media goals, and review best practices regarding technology. You will also be responsible for working with our clients and their agencies to consult on digital marketing platform implementation, strategy, and reporting.

Key Responsibilities:

  • Contribute to the Digital Media team at Cardinal Path, LLC, where we develop products, go-to-market strategy, and client value propositions leveraging the expertise of the organization.
  • Work with our clients and their agencies to consult on digital marketing platform implementation, strategy, and reporting.
  • Onboard new clients to Google Marketing Platform tools and provide best practices for marketing platform strategy and technical needs.
  • Take a consultative approach to partner with the client and be the main point of contact for media programs and projects for clients.
  • Provide direction to clients to manage media tagging, trafficking, delivery, and campaign optimization within DV360, CM360, and SA360.
  • Partner with cross-functional technology leads to ensure Google Marketing Platform is configured correctly.
  • Evaluate the client's approach to data, activation, technology, and delivery process and identify opportunities for evolving the platform to improve operational efficiency.
  • Contribute to the development and execution of scalable departmental processes.

Requirements

  • 3+ years of digital media experience, including implementing, managing, and optimizing campaigns.
  • Hands-on Display & Video 360 or programmatic experience in another platform.
  • Experience with Google Marketing Platform for media activation and enterprise analytics platform.
  • Experience with publisher and Retail Media Network platforms.
  • Google Product certifications are preferred.
  • Ability to work with both technical and non-technical teams/clients to align on client media strategy and translate into the technical media execution.
  • Excellent storytelling, presentation, and communication skills.

What We Offer

  • A competitive salary range of $70,000-$85,000.
  • A range of medical, dental, RRSP, paid time off, and other benefits.

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