Marketing Strategist

3 days ago

Canada Hook + Ladder Digital Full time
About Hook + Ladder Digital

We are a purpose-driven digital marketing agency that defines and co-creates a path to success with each client individually. Our mission is to build greatness together, not just as another run-of-the-mill marketing vendor, but as a true partner dedicated to empowering our clients with unparalleled digital marketing prowess within the first 12 months.

Job Summary

We are seeking a highly skilled Marketing Consultant & Project Manager to join our growing international agency. As a key member of our team, you will act as the digital marketing 'maestro' for your client account portfolios, playing the role of marketing strategist, project manager, and business development consultant.

Key Responsibilities
  • Client Relationship Management
    • Build and maintain strong relationships with client executives, understand their needs, and proactively address their concerns to ensure they are receiving a superior return on investment with our service.
    • Act as the primary point of contact for clients, providing exceptional service and ensuring effective communication across marketing program stakeholders.
  • Marketing Strategy and Planning
    • Analyze client's business objectives, industry trends, competitors' activities, and marketing strategies to develop effective and innovative solutions that align with their goals.
    • Develop comprehensive marketing programs alongside your cross-functional team of experts tailored to each client's unique needs and industry landscape.
  • Project Management
    • Develop detailed project plans, outlining deliverables, milestones, and resource allocation to drive successful project outcomes.
    • Exhibit strong organizational and project management skills to ensure seamless execution of client projects within scope, timeline, and budget.
  • Business Development
    • Proactively identify opportunities to optimize client account profitability, ensuring that resources are allocated efficiently to achieve clients' business goals.
    • Collaborate with the finance and operations teams to analyze project costs and revenue, making data-driven decisions to drive profitability while maintaining service quality.
  • Upselling and Cross-Selling
    • Implement strategies to upsell and cross-sell additional services to existing clients, increasing the value and revenue generated from each account.
Requirements
  • 4+ years of professional working experience in two or more of the following areas: Marketing, Business or Technology Consulting, Project Management, and or B2B Service Sales.
  • Familiarity with digital marketing strategy and tactics across various channels such as advertising, SEO, social media, branding, email marketing, etc.
  • Proven ability to build and nurture strong client relationships.
  • Strong problem-solving skills and ability to create a shared vision of success with clients and internal stakeholders (valuing results and outcomes).
  • Excellent communication and interpersonal skills, with the ability to understand and empathize with different perspectives.
  • Able to identify opportunities within ongoing strategies for areas of optimization.
  • Strong grasp of supply and demand, budgeting, forecasting, and cost management.
  • Analytical abilities for assessing and understanding the client's business objectives, industry trends, and competitors' activities.
  • Exceptional organizational and self-management skills.
  • Demonstrated ability to collaborate with cross-functional teams for successful project execution.
  • College or University-level education in a relevant field or equivalent experience.
  • Professional proficiency in English (written and verbal) and Spanish (optional).
Preferred Qualifications
  • Previous experience working with a digital marketing agency.
  • Ambition to progress towards business and marketing leadership roles.
  • Proficient in consultative sales, value-based pricing, and account growth planning.
  • Experience with cloud-based project management technologies.
  • Familiarity with Agile methodologies.
  • A desire to stay ahead of the digital marketing landscape and its technological advancements, such as AI.
  • Been known as a trusted advisor and go-to person on any topic related to digital marketing in your organization.
  • Located in Colombia.
About Working at Hook + Ladder Digital

We take immense pride in fostering an environment that nurtures growth and unleashes the boundless creativity of our team. We want you to be fulfilled, relish the work you're doing, and feel confident that it is creating a lasting impact. Here's what you can expect when you join our team:

  • Flexible work location (remote or in-person if you like).
  • Flexible schedule (focus on results – not time).
  • Autonomy to lead and innovate in your zone of genius.
  • 3 weeks of paid time off, plus flex days to recharge and take that well-deserved break.
  • In-person events and opportunities to truly connect with the team.
  • The opportunity to connect with a diverse team of people from over 5 countries.
  • Our commitment to invest in your career with ongoing training and coaching to support your growth and development.
  • Regular 1:1's with your team Lead for open communication and support to remove roadblocks.
  • We play the Great Game of Business We believe that when our team wins, the company wins. We give our team a stake in the outcome and work together towards their successful financial future.
  • We implement CliftonStrengths to help our team discover their unique set of talents and learn how to leverage them to achieve success in their personal and professional lives.

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