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Digital Presence Specialist
2 months ago
We are seeking a highly skilled and experienced professional to join our marketing team as a Community and Content Strategist. This role will be responsible for creating and implementing a comprehensive digital presence strategy that showcases Agility CMS as a subject matter expert in the content management system (CMS) industry.
Key Responsibilities- Community Management: Represent Agility CMS in digital communities such as social media channels, forums, and Reddit, engaging with partners, developers, and other stakeholders to build awareness and credibility.
- Content Creation and Curation: Develop and implement a content strategy that showcases Agility CMS's unique value proposition, including blog posts, social media content, email newsletters, and website copy.
- Social Media and Digital Profiles: Manage Agility CMS's social media channels, including planning, creating, and posting content on a regular schedule, as well as maintaining 3rd party profiles such as Google Business Profile and G2.
- Cross-Departmental Coordination: Collaborate with the Development Team to understand the product and provide valuable input during community engagement, work with the Customer Experience Team to understand customer feedback and amplify updates to the wider community, and work with the Sales Team to understand feedback during the sales process.
- Post-secondary degree in Digital Media, Business, Marketing, Public Relations, or Communications.
- 7+ years of referenceable hands-on experience in marketing, social media, or content creation/management for a B2B SaaS software or technology company, with proven ability to consistently deliver strong measurable results.
- Exceptional written and verbal communication skills.
- A track record of writing effective blog posts, social media posts, web pages, etc.
- Experience using generative AI for brainstorming and creating foundations for content.
- Experience managing a company's social media accounts, including posting content on the brand's behalf, commenting, and engaging prospects.
- Social listening experience is a plus.
- Familiarity with and previous corporate use of forums such as Reddit where specialized communities exist and interact.
- Proven ability to understand a technically complex product or service offering and produce messaging that effectively communicates unique value in a non-complicated way.
- A strong grasp of strategic planning which helps create and execute community engagement strategies, aligning them with the organization's larger business goals.
- Proven experience in liaising with internal subject matter experts in order to gather information and transform it into external facing content.
- Ability to utilize analytical tools to gauge community sentiment, monitor trends, and optimize ongoing strategies.
- Excellent time management and organization skills with the ability to manage multiple projects and responsibilities to achieve measurable results on time.
- Enjoy working and executing in a fast-paced, innovative, and energizing environment.
- Ability to build trusting relationships with co-workers and prospects while living our core values day to day.
This role represents a unique opportunity to be a founding member of a marketing department that is shaping the Agility CMS brand. You will have direct input into the brand's strategy, tone of voice, personality, and more. You will not be put in a box but rewarded for bringing ideas to the table as well as working hard and never leaving a problem unsolved. Your growth potential in this role will be limitless, and you will work directly with a marketing leader who brings over 17 years of experience and a digitally-focused mindset to the table.
As you help the brand grow, you will be first in line to expand your responsibilities and your role as you grow your career. You will work in the most widely used social media and digital communities, perfecting your knowledge of them and honing the valuable skills of utilizing them to drive business. What you will get out of this role will be largely defined by you. There is a lot to do, and for the right person, there is a lot to be gained.
