Marketing Associate

3 weeks ago

Guelph, Ontario, Canada RWDI Ventures Full time
About ClimateFirst

ClimateFirst is a pioneering climate tech startup revolutionizing climate-risk management in commercial real estate. Our innovative B2B SaaS platform provides critical insights, tools, and strategies to support organizations in addressing and enhancing the resiliency of their assets.

We are proud to be the fourth startup launched by RWDI Ventures, the innovations hub for climate and performance engineering firm, RWDI.

Marketing Associate Role Overview

We are seeking a highly motivated and skilled Marketing Associate to join our dynamic team and help drive our growth strategy. Reporting to the Marketing Leader for RWDI Ventures, you will work closely with cross-functional teams, including sales, product, operations, science, and software development to align marketing efforts with product development and business objectives.

Key Responsibilities
  • Lead Generation: Develop and execute lead-generation strategies, including email marketing, content marketing, webinars, and paid media campaigns, to drive high-quality leads for our sales team.
  • Product Marketing: Assist in developing product positioning, messaging, and collateral that differentiates our solutions in the market. Collaborate with the product team to ensure consistent and compelling product launches.
  • Multi-Channel Marketing: Coordinate and execute multi-channel marketing campaigns (digital, social media, print, events) to increase brand visibility and engagement. Track and analyze the performance of these campaigns to optimize results.
  • Content Creation: Develop and manage content for various marketing channels, including blog posts, case studies, whitepapers, infographics, and videos, aligning with our brand voice and mission.
  • Event Coordination: Support the planning and execution of online and in-person events, including webinars, trade shows, and industry conferences.
  • Marketing Analytics: Monitor, analyze, and report on key marketing metrics (e.g., website traffic, conversion rates, campaign performance) to inform data-driven decision-making and strategy adjustments.
Qualifications
  • Post-secondary degree or diploma in Marketing, Communications, Business, or a related field.
  • 5 years of experience in a marketing role, preferably in a B2B SaaS environment.
  • Proven experience in lead generation, product marketing, and multi-channel marketing (digital and traditional).
  • Possession of a passion for climate action and sustainability; familiarity with the real estate and/or the built environment are a plus.
  • Experience working in a startup environment is an asset.
  • Strong writing and content creation skills, with the ability to adapt messaging for different audiences and platforms.
  • Proficiency with marketing automation tools, CRM software, and analytics tools.
  • Excellent organizational skills and attention to detail; ability to manage multiple projects simultaneously.
  • Strong analytical mindset with the ability to interpret data and translate it into actionable insights.
  • Positive team player with excellent communication and interpersonal skills.

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