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Marketing Assistant

1 month ago

Guelph, Ontario, Canada RWDI Ventures Full time
About Us

ClimateFirst is a pioneering climate tech startup that's revolutionizing climate-risk management in commercial real estate. Our innovative B2B SaaS platform provides critical insights, tools, and strategies to support organizations in addressing and enhancing the resiliency of their assets.

We're part of RWDI Ventures, the innovations hub for climate and performance engineering firm, RWDI. With early market validation, a growing paid customer base, and strong market traction, ClimateFirst is poised to scale its impact and expand its reach.

Role Overview

We're seeking a highly motivated and skilled Marketing Associate to join our dynamic team and help drive our growth strategy. Reporting to the Marketing Leader for RWDI Ventures, you'll work closely with cross-functional teams to align marketing efforts with product development and business objectives.

Key Responsibilities
  • Lead Generation
    • Develop and execute lead-generation strategies, including email marketing, content marketing, webinars, and paid media campaigns, to drive high-quality leads for our sales team.
  • Product Marketing
    • Assist in developing product positioning, messaging, and collateral that differentiates our solutions in the market.
  • Multi-Channel Marketing
    • Coordinate and execute multi-channel marketing campaigns (digital, social media, print, events) to increase brand visibility and engagement. Track and analyze the performance of these campaigns to optimize results.
  • Content Creation
    • Develop and manage content for various marketing channels, including blog posts, case studies, whitepapers, infographics, and videos, aligning with our brand voice and mission.
  • Event Coordination
    • Support the planning and execution of online and in-person events, including webinars, trade shows, and industry conferences.
  • Marketing Analytics
    • Monitor, analyze, and report on key marketing metrics (e.g., website traffic, conversion rates, campaign performance) to inform data-driven decision-making and strategy adjustments.
Qualifications
  • Post-secondary degree or diploma in Marketing, Communications, Business, or a related field.
  • 5 years of experience in a marketing role, preferably in a B2B SaaS environment.
  • Proven experience in lead generation, product marketing, and multi-channel marketing (digital and traditional).
  • Experience working in a startup environment is an asset.
  • Strong writing and content creation skills, with the ability to adapt messaging for different audiences and platforms.
  • Proficiency with marketing automation tools, CRM software, and analytics tools.
  • Strong analytical mindset with the ability to interpret data and translate it into actionable insights.
  • Opportunity for growth and career development in a dynamic startup environment.