Marketing Professional

2 weeks ago

Guelph, Ontario, Canada RWDI Ventures Full time

About Us


ClimateFirst is a pioneering climate tech startup that's revolutionizing climate-risk management in commercial real estate. Our innovative B2B SaaS platform provides critical insights, tools, and strategies to empower organizations in addressing and enhancing the resiliency of their assets.


As a subsidiary of RWDI Ventures, ClimateFirst is part of a larger ecosystem that's dedicated to climate and performance engineering. With a strong market presence and a growing customer base, ClimateFirst is well-positioned to scale its impact and expand its reach.


Role Overview


We're seeking a highly motivated and skilled Marketing Associate to join our dynamic team and drive our growth strategy. As a key member of our marketing team, you'll work closely with cross-functional teams, including sales, product, operations, science, and software development to align marketing efforts with product development and business objectives.


Key Responsibilities



  • Lead Generation

    • Develop and execute lead-generation strategies, including email marketing, content marketing, webinars, and paid media campaigns, to drive high-quality leads for our sales team.

  • Product Marketing

    • Assist in developing product positioning, messaging, and collateral that differentiates our solutions in the market.

  • Multi-Channel Marketing

    • Coordinate and execute multi-channel marketing campaigns (digital, social media, print, events) to increase brand visibility and engagement. Track and analyze the performance of these campaigns to optimize results.

  • Content Creation

    • Develop and manage content for various marketing channels, including blog posts, case studies, whitepapers, infographics, and videos, aligning with our brand voice and mission.

  • Event Coordination

    • Support the planning and execution of online and in-person events, including webinars, trade shows, and industry conferences.

  • Marketing Analytics

    • Monitor, analyze, and report on key marketing metrics (e.g., website traffic, conversion rates, campaign performance) to inform data-driven decision-making and strategy adjustments.


Qualifications



  • Post-secondary degree or diploma in Marketing, Communications, Business, or a related field.
  • 5 years of experience in a marketing role, preferably in a B2B SaaS environment.
  • Proven experience in lead generation, product marketing, and multi-channel marketing (digital and traditional).
  • Experience working in a startup environment is an asset.
  • Strong writing and content creation skills, with the ability to adapt messaging for different audiences and platforms.
  • Proficiency with marketing automation tools, CRM software, and analytics tools.
  • Strong analytical mindset with the ability to interpret data and translate it into actionable insights.

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