Marketing Professional
6 days ago
About Us
ClimateFirst is a pioneering climate tech startup that's revolutionizing climate-risk management in commercial real estate. Our innovative B2B SaaS platform provides critical insights, tools, and strategies to empower organizations in addressing and enhancing the resiliency of their assets.
As a subsidiary of RWDI Ventures, ClimateFirst is part of a larger ecosystem that's dedicated to climate and performance engineering. With a strong market presence and a growing customer base, ClimateFirst is well-positioned to scale its impact and expand its reach.
Role Overview
We're seeking a highly motivated and skilled Marketing Associate to join our dynamic team and drive our growth strategy. As a key member of our marketing team, you'll work closely with cross-functional teams, including sales, product, operations, science, and software development to align marketing efforts with product development and business objectives.
Key Responsibilities
- Lead Generation
- Develop and execute lead-generation strategies, including email marketing, content marketing, webinars, and paid media campaigns, to drive high-quality leads for our sales team.
- Product Marketing
- Assist in developing product positioning, messaging, and collateral that differentiates our solutions in the market.
- Multi-Channel Marketing
- Coordinate and execute multi-channel marketing campaigns (digital, social media, print, events) to increase brand visibility and engagement. Track and analyze the performance of these campaigns to optimize results.
- Content Creation
- Develop and manage content for various marketing channels, including blog posts, case studies, whitepapers, infographics, and videos, aligning with our brand voice and mission.
- Event Coordination
- Support the planning and execution of online and in-person events, including webinars, trade shows, and industry conferences.
- Marketing Analytics
- Monitor, analyze, and report on key marketing metrics (e.g., website traffic, conversion rates, campaign performance) to inform data-driven decision-making and strategy adjustments.
Qualifications
- Post-secondary degree or diploma in Marketing, Communications, Business, or a related field.
- 5 years of experience in a marketing role, preferably in a B2B SaaS environment.
- Proven experience in lead generation, product marketing, and multi-channel marketing (digital and traditional).
- Experience working in a startup environment is an asset.
- Strong writing and content creation skills, with the ability to adapt messaging for different audiences and platforms.
- Proficiency with marketing automation tools, CRM software, and analytics tools.
- Strong analytical mindset with the ability to interpret data and translate it into actionable insights.
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