Marketing Director

1 month ago

Guelph, Ontario, Canada CB Canada Full time
Marketing Director Job Description

At Homewood Health, we are seeking a highly skilled Marketing Director to join our team. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies and campaigns to promote our facilities, products, and services.

Key Responsibilities:
  • Develop and execute marketing strategies and focused campaigns to grow occupancy and business performance
  • Monitor performance and market impact of campaigns and meet regularly with operations teams to review strategies, performance, and opportunities
  • Develop and maintain communication materials, content, and promotional information
  • Support marketing needs for sales presentations on Homewood products and services to customers and prospects
  • Identify opportunities for participation in trade shows, conferences, and marketing events
  • Own the marketing plan and supporting documentation for key products and services
  • Ensure coherence in associated marketing materials, online properties, and marketing communications
  • Lead formal product review process and support development of new or key products and services
  • Analyze market needs, trends, opportunity sizing, and competitive environment across key segments/targets to guide marketing strategies and campaigns
Requirements:
  • Bachelor's Degree in Business, Marketing, or related discipline
  • 5-7 years of experience in marketing, digital media, or related field
  • Capacity to work effectively within deadlines and short-time frames in a fast-paced working environment
  • Above-average verbal and written communication and interpersonal skills
  • Detail-oriented with exceptional organizational and time management skills
  • Strong proficiency with Word, Excel, and PowerPoint
  • Excellent project management and analytical skills
  • Strong personal and strategic thought leadership
  • Effective presentation skills and strong business acumen
Why Work with Us:

Homewood Health is Canada's largest and leading service provider for medically focused, evidence-based treatment of mental health and addiction disorders. Our organizational culture values service excellence, integrity, collaboration, and innovation. We are committed to employment accessibility, diversity, equity, and inclusion.

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