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Digital Media Planner

1 month ago

Toronto, Ontario, Canada Starcom Full time
Job Description

Starcom is seeking a highly skilled Digital Assistant Media Planner to join their team.

Key Responsibilities:

  • Gather and analyze marketing, client, industry, competitive, and human insight data to determine client advertising and media needs.
  • Develop a firm understanding of marketing objectives and strategies, the human-product relationship, and human-media relationship.
  • Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in inclusive, strategic, and effective media plans.
  • Campaign maintenance: ensure quality control and adherence to overall media plan objectives and prepare campaign performance documents.
  • Utilize and knowledge of syndicated media, research, and other data resources as it relates to diverse audiences.
  • Communicate media objectives, strategies, and executional guidelines to internal execution and specialty teams.
  • Present plans to the client brand group, with assistance of Supervisor/Manager.
  • Maintain strong relationships with diverse and inclusive media suppliers and stay abreast of market conditions and Canadian landscape as it relates to immigration and demographic changes.
  • Work closely with external agency partners.
  • Participate in account status meetings, both internal and external.
  • Develop/assist with development of POVs as it relates to DEI opportunities.
  • Participate in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete.

Qualifications:

  • Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred.
  • Preferably with exposure to media partners that have access to diverse and inclusive audiences in Canada.
  • Strong written and verbal communication and presentation skills.
  • Demonstrated experience in negotiating.
  • Able to work successfully across multiple teams, handling high volume workload, and meeting tight deadlines under pressure.
  • Demonstrates critical thinking and problem-solving abilities.
  • Strong analytical abilities and proficiency in math.
  • Ability to effectively utilize media research and reporting resources.
  • Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint.

Additional Information:

Starcom is an equal opportunity employer and welcomes and encourages applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Starcom, however, only those candidates selected for an interview will be contacted.